Tuesday, June 9, 2020

The “Alignment” Quotes of “Digital Master” June 2020

Alignment is always important; most dictionaries divide alignment into two categories: Arrangement and alliance.

"Digital Master is a series of guidebooks (28 + books) to perceive the multi-faceted impact digital is making to the businesses and society, help forward-thinking organizations navigate through the journey in a systematic way, and avoid “rogue digital.”


It perceives the emergent trends of digital leadership, provides advice on how to run a digital organization to unleash its full potential and improve agility, maturity, and provide insight about Change Management. It also instructs the digital workforce on how to shape a game-changing digital mindset and build the right set of digital capabilities to compete for the future. Here is a set of “Alignment” quotes in “Digital Master.”



1 Those organizations that have a more mature strategic alignment (integration, collaboration, harmony, etc.) outperform their competitors and tend to be more responsive to the business dynamic.

2 Alignment is always important; most dictionaries divide alignment into two categories: Arrangement and alliance.

3 Strategic alignment is the process of creating subgoals at the departmental level from the main corporate goal, that all support the achievement of the main goal.

4 Digital is the age of people. Many suggest making a shift from IT-business alignment to IT-customer alignment for reflecting the customer-centric trend.

5 Alignment is a continuous process that demands continuous attention: Alignment addresses both how IT is aligned with the business and how business should or could be aligned with IT.

6 Strategic alignment is the process of ensuring all organization action is directed to achieving common strategic goals and objectives.

7 Alignment goes beyond conformity and order taking, it needs to include a close partnership with interpersonal communication, value analytics, and governance.

8 The alignment shouldn't mean the rigid business processes to stifle innovation, it means more about business working as a whole to improve communication, harness partnership, demonstrate value and engage employees.

9 Even in mature alignment, there is likely to be one organization/executive more dominant than the others; that is a factor of multiple considerations (culture, personalities, position, strategic impact).

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