Wednesday, June 3, 2020

The Monthly “Digital Master” Book Tuning: The Competitive Differentiator of Digital Organization June 2020

Organizations have to keep evolving, improving, collaborating, and innovating for becoming digital savvy and reaching the next level of organizational maturity.

Digital makes a significant impact on every aspect of the business from people, process to technology, both horizontally and vertically. Digital becomes the very fabric of high performing business, being outside-in, and customer-centric is the new mantra for forward-looking and high mature digital organizations today.

Digital Master refers to those high-performing, highly innovative, and high-mature (less than 15%) digital organizations; they have both clear digital vision and well-crafted digital strategy; they are courageous to be in the vanguard of digital transformation with a quantum lead. Digital leaders must realize that you cannot wait until there is an immediate pressing task, continuous adaptability is necessary in an ever-changing world, in order to run a high mature digital organization.

The Competitive Differentiator of Digital Organization    

The Competitive Differentiators of Digital Organization Digital transformation represents a break from the past, with a high level of impact and complexity. Organizations today face overwhelming growth of information, continuous disruptions often driven by technology, and fierce competition. It takes strategic differentiation which is one of the many strategic options in generic business strategies available to overcome challenges.

Build Digitally Competent Organization With “VUCA” digital new normal, organizations today have to adapt to continuous changes, the exponential growth of information, and frequent disruptions. Digital management is fundamentally an iterative cycle to design, develop, scale, and optimize business competency for integrating, optimizing, innovating, and achieving the desired effect under specified performance standards and conditions, and build the digitally competent organization.

Orchestrate dynamic Competencies via Clusters of Managerial Activities The goal for running a dynamic digital business is to create an organization in which change is the norm and happens all the time, thereby, delivering faster and increasing market share as well as improving the overall business maturity. From a business management perspective, capability-based strategy management has a higher success rate to meet business expectations. It’s important to deploy organizational assets in combination and disentangle dynamic capabilities in clusters of processes and managerial orchestration.

Three Aspects of Building a Digital Savvy Organization Digital reality is a flexible blend of the physical and virtual world. Many organizations are moving from doing digital by experimenting with some emerging technologies to going digital by expanding to all dimensions of the business transformation. Organizations have to keep evolving, improving, collaborating, and innovating for becoming digital savvy and reaching the next level of organizational maturity.

Running Intensive, Effective, and Cohesive Digital Organization Digital organizations are all about information savvy, responsiveness, adaptation, high-performance, and speed. The effects of an increasingly digitalized world are now reaching into every corner of businesses and every aspect of organizations. The digital organization is a living thing with the ability to continually change as the world changes and evolves with an intersecting and interacting business ecosystem seamlessly. It is imperative that business leaders are willing to seek out help, break down silos, and apply a holistic digital management style to run an intensive, effective, and cohesive digital organization.

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