Saturday, November 9, 2019

Seize Competitive Advantages of Digital Organization

Surviving and thriving in today’s business dynamic requires structural flexibility, cross-functional collaboration, inter-relational process, and intuitive user interface.

Digital disruptions are inevitable, and digital transformation is unstoppable. High mature organizations are moving solidly from doing digital by applying emerging technologies to going digital and being digital by expanding both horizontally and vertically across all business dimensions. To effectively respond to the digital dynamics, companies must begin thinking about ways with strategic planning to broaden their ecosystems, seize competitive advantages of the digital organization, take a holistic approach to integrate all important elements into differentiated business competencies.

Information Technology system as a core of business advantage: Due to fierce competition, the differentiation provided by emerging digital technology usually is more long-lived than differentiation provided by marketing efforts that can be copied easily. Information Technology also allows companies to reach the "long-tail" customer that previously was impossible or uneconomic.

Running IT as a digital differentiator means that IT needs to be run innovatively to seize competitive advantages of digital organization, it accelerates the speed and makes a difference by leveraging the emergent digital trends and exploring the new way to do things, besides exploitation of the existing methods and technologies.

On the other side, technologies can push you out of business if you are not agile enough to change your business model. When IT helps the organization harness and understand the information to capture the real-time business insight, provides ways to better recognize and act on that information for gaining competitive advantage, it will achieve high business value and build competitive business advantages.

Process Management as a competitive advantage: What distinguishes one company from another is about people, products, and processes. A "business process" evokes the notion of inputs, manage known from flowing. No question processes are are at the core of business and the competitive advantage.

To build process management as a competitive advantage, the business management needs to check up: What customer-centric businesses have the most grips on its processes so they deliver what they promise? Are they competing for best quality, cost advantage or efficient value chain? Can their processes do what they promise? Further, what enables a process? People, technology, etc. and how it behaves in situations determines differentiation and innovation.

Business process has many characteristics such as workflow, people, information, supplies, tools, steering, etc, to make it happen. The end results of the process management which are either producing a product or service of perceived more value to a customer is what that can be later considered competitive advantage.

User Experience as a competitive advantage:
It’s the age of the customer; customer-centricity is a strategic imperative and User Experience (UX) is a competitive advantage for businesses across the vertical sectors. One of the future trends is for corporations to realize that Experience Design should be part of the business strategy crafted by senior executives.

User Experience includes the practical, experiential, effective, meaningful and valuable aspects of human-computer interaction and product ownership. UX is there to framework the interactions with products or services. From the business management perspective, it’s important to shape a clear UX vision, build a holistic business strategy,  and under that strategy, you can have tactical and calculated deviation, special cases and exceptions, but their combined effect would push user-experience to your perceived vision.

Organizational Culture as the business competitive advantage: Culture is something a company does; it's a set of behaviors that are closer or further from an ideal. In fact, culture is the competitive advantage of the business and the cultural aspect is an intrinsic factor that drives the organization's business longevity.

An organization with excellent culture is arguably capable of providing great results in their competencies. The culture of an organization is an indicator of the competency parameters at their best. Culture can be a competency measured through performance. Highest rated competencies could be very short lived if the organization lacks the culture to rate and retain the value system beyond the business results.

Culture of an organization remains a fingerprint and an identity of the organization, and it can powerfully reinforce the competitive advantage of the organization. An organization with an excellent culture is arguably capable of giving great results in their competencies.

Human Capital as the competitive advantage: Human capital is the skills, knowledge, and experience gained in an organization by people that represents a value investment or resource to that organization. Human Capital is the largest intangible asset of a company and competitive business advantage. Human Capital does make sense within the context of the goals of a company, especially when you consider this includes all the talent, competencies, and experience of your employees and managers. 

The true value of people, especially today’s knowledge workforce includes many tangible and intangible factors. To compete, businesses rely so much on their people assets or human capital, to reach their goals and succeed. Whatever you use to refer to the people in the organization, there is an investment that is needed in order to achieve the business goal and build competitive advantage. 

The digital era upon us is people-centricity. Traditional organizations think people as human cost or resource; while the term “Human Capital” makes sense to convey the vision of running an organic digital business which needs to keep investing, nurturing, and growing for building competitive business advantage.

Surviving and thriving in today’s business dynamic requires structural flexibility, cross-functional collaboration, inter-relational process, and intuitive user interface to reduce business fricition and deal with conflicts or disruptions continually. Organizations of the future are increasingly exhibiting digital characteristics in various shades and intensity to seize the competitive advantage of the business and make a seamless digital transformation.


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