The Monthly “Change Insight” Book Tuning: Manage Change as Continuum, Not Conundrum Nov. 2019

 To run a dynamic digital business means constantly fine-tuning the uncontrollable factors acting on the business and driving change success via multidimensional directions.

Change is inevitable, organizational change has become a common practice within an organization, but too often changes are made as a reaction to outer impulses, crisis, and demands. This is the bureaucracy’s way of meeting the challenges. A digital transformation is achieved via dynamic Strategy-Execution-Change life cycle management, though it is not all linear steps, but an iterative, ongoing and up-going change continuum.

     Manage Change as Continuum, Not Conundrum 

Manage Change as Continuum not Conundrum Digital disruptions are inevitable, and digital transformation is unstoppable. Nowadays, change happens non-linearly with increasing pace. Organizations shouldn’t just respond to them in a reactive way or perceive change as a conundrum. The successful businesses are the ones that can manage change fluently in a structural way, they have learned WHY to change, WHEN change is called for, decide WHAT to change, WHO are change agents, WHEN to change, and HOW to change effectively, manage change not just as linear steps, but an iterative continuum and build change as the differentiated business capability.

Digital Management as Strategy- Change-Performance Management Continuum? Enterprise performance management is about how organizations manage performance at both strategic and operational level to achieve well-set business goals and objectives. There is a danger of not having a process to "develop and nurture" performance. Managing performance means understanding results, setting metrics, fixing plans, and making decisions to ensure it happens. Here is a logical scenario of running a high performance business as strategy - change performance management continuum.

Three Principles in Managing Change Continuum Change is a volatile subject, just like change itself. Everything changes continuously by following the laws of evolution, and the rate of change is accelerated. Organizations, like individuals, need to be in flow to operate smoothly. An organization achieves this state of equilibrium through its management practices. The strong support for continuous improvement is an essential strategy. The old stimuli of needing to change because of IT, major competitors or new market entrants are no longer the only catalysts for change. And today it is so much more about sensing emerging customers’ needs and creating new markets. The inevitable range, breadth, and pace of uncontrollable factors acting on any organizations mean constant fine tuning is essential. Change is not for its own sake, it is an ongoing business capability to execute the strategy and compete for the future. Here are three aspects of managing today’s change continuum.

Drive “Change Success” via Multiple Dimensions Change becomes the new normal. Digital transformation is to create organizations where change is the norm and happens the whole time thereby delivering faster and increasing market share. Closer to reality is that “change” is continuously happening in such a dynamic environment. To run a dynamic digital business means constantly fine-tuning the uncontrollable factors acting on the business and driving change success via multidimensional directions.

Change as a Problem-Solving Scenario? With today’s “VUCA” new normal, to survive the fierce competitions and thrive with the long-term business advantage involve more planning, adjustment, problem-solving, and speed. The digital business dynamic allows the organization to morph as the business conditions and organizational capacities for change to allow a better fit. But change is never for its own sake, one of the great reasons for the change is to solve large or small problems either at daily basis or the long-term perspective, to push collective human progress forward.

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