The good story is about selling today for tomorrow. It's important to use data for telling information-based stories.
1 The good stories are interesting enough to engage others, meaningful enough to touch the hearts, logical enough to connect the minds, vivid enough to reimagine the future and persuasive enough to rolling vision into reality.
2 The good story is about selling today for tomorrow. It's important to use data for telling information-based stories.
3 Digital leaders should tell the number-savvy stories, which can lead to more persuasive and evidence-based communication.
4 Either telling a happy or sad story, they need to have an optimistic attitude.
5 One of the very goals for digitalization is to build a people-centric business. Listen to the fantastic individual stories of their employees and knit them into a vivid business story.
6 Gaining a deep understanding of people means listening to their stories with empathy, truly knowing who they are, how they think, and who they want to become, not based on their physical identity, but seeing through their character, strength, thought process, learning habit, personality.
7 Tell the full story vividly about digital transformation, with shapes and colors, not just part of the plot.
8 Great leaders are great storytellers, envision and communicate a people-centric digital transformation. They are able to represent themselves, able to persuade and to gain trust and respect.
9 Digital leaders should tell the full story with the colorful vision, varying opportunities and possibilities, upward challenges and downwards risks. It should embrace creativity, context, cascade, tailor the varying business audience, in order to close cognitive gaps and enforce communication effectiveness.
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