Monday, September 2, 2019

The Monthly “Unpuzzling Innovation” Book Tuning: People-Centric Innovation Sep. 2019

Being people-centric is a transcendent digital trait and the core of innovation.

Digital is the age of innovation. And innovation is what leads to differentiation. There are many ways to differentiate and, therefore, there are many ways to pursue innovation. Digital Master refers to those high-performing, highly innovative and high-mature (less than 15%) digital organizations; at the individual level, Digital Masters are those cross-generational digital professionals who are equipped with the advanced digital minds and build a unique set of digital capabilities. Talking about innovation is not new nowadays, everybody, every organization now is talking about innovation. It's been at or near the top of the business or economics agenda for a long time. However, there are a lot of confusions about innovation and there is no magic sauce to guarantee its success. Innovation is not serendipity, but a discipline.           

   People-Centric Innovation

People-centric Innovation Nowadays the business ecosystem is so hyper-connected and interdependent, people all over the world can share information, co-develop new knowledge and co-create fresh ideas. Innovation management today is interdisciplinary, people-centric, and involves applied science (engineering), art (design), cognition (psychology), social norms (culture) and group behavior (sociology), etc. Being people-centric is a transcendent digital trait and the core of innovation.

Three Insight of Digital Innovation
The digital era upon us is the age of innovation. The unprecedented digital convenience brought by the abundance of information and powerful technologies changes the way we think, live, and work. From a business management perspective, innovation - the practical application of creativity is essentially about problem-solving at various levels, and to solve a problem implies a wish to make something, or everything better. Innovation is the managed process which can be classified scientifically and managed dynamically. Here are three insights into digital innovation.

Three Aspects in Customer Centric Innovation One of the key characteristics of a digital business is customer centricity. The customer is absolutely a vital part of the overall innovation process. Customer-centric innovation can accomplish far more than incremental product/service improvement, it can also implement path breaking products or service, build evolutionary business models as well.

Anticipation and Innovation Digital is the age of people and innovation. An essential aspect of creativity, both at the individual or group level, is the ability to challenge assumptions, conclusions, and beliefs, to discover the new path, and experiment the better way to do things. Innovation is change, the human element of change entails a people-centric approach to management style. Thus, empowering the workforce to embrace and anticipate change is a most effective, efficient and result-oriented management in organizations.

Customer-Centric Innovation
One of the key characteristics of digital business is customer centricity. Thus, the customer is absolutely a vital part of the overall innovation process. Customer-centric innovation accomplishes far more than incremental product improvement, it can also build evolutionary business models, as well as path-breaking products and services that establish new categories, and even internal process improvements arise from customer-centric innovation.

The “Future of CIO” Blog has reached 3 million page views with about 6000+ blog posting in 59+ different categories of leadership, management, strategy, digitalization, change/talent, etc. The content richness is not for its own sake, but to convey the vision and share the wisdom. Blogging is not about writing, but about thinking; it’s not just about WHAT to say, but about WHY to say, and HOW to say it. It reflects the color and shade of your thought patterns, and it indicates the peaks and curves of your thinking waves. Unlike pure entertainment, quality and professional content takes time for digesting, contemplation and engaging, and therefore, it takes time to attract the "hungry minds" and the "deep souls." It’s the journey to amplify your voice, deepen your digital footprints, and match your way to human progression.


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