Tuesday, May 25, 2021

Innovative Distinctiveness

Innovation is not serendipity, but a process which can be managed to improve its success rate, unlock human potential and accelerate societal progress.

There are competitions, conflicts, and controversies all over the place in today’s complex marketing environment. Innovativeness becomes significantly important in the digital era with the advanced technologies because the future of work will not be mere automatons or repetitiveness, but continue to discover, differentiate, experiment, and be disciplined to achieve the “art of possible.”

 Innovators with the following characteristics can think differently and solve problems in alternative ways.

Informative: Information brings about business ideas; business ideas generate lots of information. The extrinsic value of information is to broaden varying perspectives for connecting wider dots to spark creativity. In fact, information is one of the most time intensive pieces to the innovation puzzle. Insight abstracted from information not only fuels creativity but also makes creativity more tangible and embed creativity with other thought processes to produce new knowledge and unique perspectives.

The disruptive nature of emerging digital information technology is highly likely to have implications for business innovation. Information flow streamlines idea flow that enables creative problem-solving. With their finger on the pulse of information in forward-looking business today, knowledge-based insight can provide many ideas on how technological advancement and abundance of information create fresh opportunities to inspire innovation. It is important to bring more qualitative information that is crucial to understanding the health and well-being of the firm's innovation efforts to develop business-wide innovation capabilities and amplify effects of creative problem-solving.

Perceptive: Even though everyone lives in actual reality, we experience actual reality through the filter of our personal realities, which is based on individual perception. Then it makes sense that when we are “mindful,” we not only see, but also perceive; this will have an effect on how we interact with the surrounding, and how we influence the world. Cognitively, people’s perceptions reflect their thinking capacity - the breadth and depth of the cognitive understanding, as well as their mentality traits - positive vs. negative or egoless vs. egotism, etc. A perceptive mind is subjective but can be open enough to embrace other minds' perception. With an ever-changing world, it is important to consciously update perceptions for things you are not sure. Having a learning attitude allows us to become more positive and gives us energy to overcome obstacles and practice creative activities frequently.

Sow positive thoughts=create positive change; sow creative seeds = nurture creativity. It seems that most leaders/managers have more conventional wisdom, but creative leaders have better common sense. The digital era upon us is about customers. Customer centric innovation unlocks business growth potential and improves the organizational maturity. Value enhancement for the user is important to evaluate innovation.The important factor to improve Customer Experience is to gain customer’s perception by doing research into what the customer really wants. Believing that you will reap what you sow then already have an answer. Having a learning attitude allows you to become cognizant of the different perceptions of the world; and having gratitude allows you to be more positive and gives you energy to spur creativity.

Inquisitive: With exponential growth of information and abundant knowledge, even the smartest people only know so little-compared to what they don’t know. Unlike the managers surviving in the silo based industrial era, who seem to have all the answers to their team, today’s digital leaders and professionals have to learn how to ask questions to keep facilitating digital dialogues and brainstorm great solutions to critical business problems. The art of questioning is to ignite innovative thinking, the essential to questioning stimulates creative sides of our brains in order to find answers.

More often, to deal with today’s ambiguity and complexity, framing a good question is more difficult than answering them technically. Asking the right questions helps to validate how thoroughly and deeply your thinking is on a particular issue. To encourage creative problem-solving, there is a strategic value of understanding businesses and being able to ask open-ended questions that evoke responses to enlighten or illustrate specific issues or topics. They ask deep “WHY”s to diagnose the root cause of problems, they ask “What if we do things in a new way,” or they ask the positive “WHY NOT,” “How can I make things better for the whole?” to spur creativity. They refuse to be bound by constraints and limitations and take a journey in pursuit of possibilities.

Adaptive: In the ever-changing digital dynamic, an adaptive mind can converge conscious thinking and unconscious or inner realm, think fast and think slow accordingly. Individually, people should develop adaptability through openness, create mutual interest communities, be able to seek ways and means of adjusting their perspective and those around them, and be able to adapt themselves and their organization through a collaborative and peer to peer approach. Learning plasticity significantly enforces the people’s adaptability, in order to keep their mind open; make their skills updated and continue to build the dynamic digital capabilities to compete for the future.

Self-adaptation is faster if made with the full involvement of people in organizational flow with the consciousness to change. Running a highly adaptive organization starts with highly changeable people, people must be willing to think forward, have a positive mentality and flexible attitude to work as a team, enforce communication and collaboration. From the economic and organizational point of view, people are able to adapt themselves and their organization through a collaborative and peer to peer approach better than using a stage and gate approach…

Inclusive: The most advanced societies are diverse mixtures of peoples that can spark creativity and amplify innovation. Inclusiveness is perhaps the better word to reflect the digital trend for people-centricity and the great formula to unleash collective potential. The prefix ‘in’ has the positive connotation associated with the words such as information, intention, or intelligence. The focus of inclusiveness needs to focus on cognitive differences, skills, abilities and the wealth of ideas since the value lies in the contributions of the individual to the organization. If inclusion are strongly supported by management teams, all levels in the organization can reap the benefits of personal and professional growth

The digital organization is designed openly for anyone with ideas on how human organizations ought to be contrived in the face of challenges. It is an overall strategy involving everyone in the organization that when successful, leads to cultural changes that improve all these key success factors for business. To build a highly innovative organization, inclusion goes beyond getting the right numbers. Organizations need to build an innovative and inclusive culture, this only happens when the ‘inclusiveness mindset’ is available with top management, and the focal point of management is to harness innovation and encourage creativity.

With frequent disruptions and fierce competitions in the business ecosystem, individuals or organizations simply cannot stand still, never innovate or never make progress. There are many ways to differentiate and, therefore, there are many ways to pursue innovation. The human imagination has proved itself appropriate for the task of providing sustainable, scientific, and engineering solutions to what we use, for what purpose, and how we go about obtaining what we require. Innovation is not serendipity, but a process which can be managed to improve its success rate, unlock human potential and accelerate societal progress.


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