The real impact of making the invisible visible, and then measurable, comes when companies find ways to leverage business sentiment to initiate meaningful dialogues, open communication channels up, down, and across the enterprise.
How successful the organization can handle frequent disruptions depends on how fast and capable they can process information and adapt to changes with incremental consciousness as well as how proactively they can possibly apply themselves in the dynamic business world to drive changes effectively.
Businesses start to use social analytics to make formerly invisible patterns of social interaction more visible and capture business insight: Semantic analysis is an advanced data-cleansing method that groups large amounts of data based on the relationship between words and phases, and provides a higher level of refinement. Smart businesses apply such information to boost social engagement, find segmentations of populations with certain characteristics and understand their impact on others or what turns into certain actions such as purchasing, collaboration, and encourage behavior changes, with the ultimate goal for performance management.
Business management needs to ask: have you discovered an ROI for social media analytics? The "unknown" is what prevents more investment into this channel even though "everyone" knows it contains the most intimate, engaging interactions. Advanced social analytics can help organizations collect collective data, analyze context and quickly draw inference from unstructured social media or enterprise data and convert them into actionable insight.
Competitive analysis: Digital does mean the unprecedented level of mass collaboration, also means fierce competition, the survival and intensity of competitive rivalry. It's made a significant impact on businesses' strategy planning cross-sector. Good competition can lead to enhanced quality of life through innovation and progress. But bad competition can produce a myriad of negative externalities.
Social analytics enables businesses to track competitors on social media, and understand how competitors are leveraging social platforms for brand promotion or customer engagement. It helps pinpoint who knows what within or even beyond your organization, based on social influence and action rather than assertion, allowing organizations to identify the strength of these relationships and how information flows within the groups, as well as enabling companies to target group influencers who can best affect decisions.
Companies use social analytics to monitor brand sentiment: It goes beyond understanding what is being said to understanding who is saying it, what are their influence networks and where it is being said. The business also intends to understand where their competitors are getting negative sentiment. The real impact of making the invisible visible, and then measurable, comes when companies find ways to use social to open communication. Companies can leverage social analytics to gain customer insight. In fact, customer experience and brand experience can mutually reinforce with each other.
Social analytics take track of customers’ online activities, and interpreting customer sentiment; it has become a powerful tool for creating intimate and stronger relationships with a wider range of customers. Customer brand can attempt to shape each and every potential Customer Experience (touch point/pain point/joy point) with its brand personality such that the firm provides customers with Brand Experiences that are unique to the brand, and on the other side, the delightful customer experience can enforce its business brand as well. If you talk to your customers, it's pretty easy to glean what they are looking for in your products/services. It is then that you decide how your strategy, in light of all the other factors - especially competition, is to be implemented to differentiate one's organization from your competition.
The real impact of making the invisible visible, and then measurable, comes when companies find ways to leverage business sentiment to initiate meaningful dialogues, open communication channels up, down, and across the enterprise. Doing so can be a catalyst for conveying the information and insights and make businesses more intelligent for adapting to change and driving business transformation.
Businesses start to use social analytics to make formerly invisible patterns of social interaction more visible and capture business insight: Semantic analysis is an advanced data-cleansing method that groups large amounts of data based on the relationship between words and phases, and provides a higher level of refinement. Smart businesses apply such information to boost social engagement, find segmentations of populations with certain characteristics and understand their impact on others or what turns into certain actions such as purchasing, collaboration, and encourage behavior changes, with the ultimate goal for performance management.
Business management needs to ask: have you discovered an ROI for social media analytics? The "unknown" is what prevents more investment into this channel even though "everyone" knows it contains the most intimate, engaging interactions. Advanced social analytics can help organizations collect collective data, analyze context and quickly draw inference from unstructured social media or enterprise data and convert them into actionable insight.
Competitive analysis: Digital does mean the unprecedented level of mass collaboration, also means fierce competition, the survival and intensity of competitive rivalry. It's made a significant impact on businesses' strategy planning cross-sector. Good competition can lead to enhanced quality of life through innovation and progress. But bad competition can produce a myriad of negative externalities.
Social analytics enables businesses to track competitors on social media, and understand how competitors are leveraging social platforms for brand promotion or customer engagement. It helps pinpoint who knows what within or even beyond your organization, based on social influence and action rather than assertion, allowing organizations to identify the strength of these relationships and how information flows within the groups, as well as enabling companies to target group influencers who can best affect decisions.
Companies use social analytics to monitor brand sentiment: It goes beyond understanding what is being said to understanding who is saying it, what are their influence networks and where it is being said. The business also intends to understand where their competitors are getting negative sentiment. The real impact of making the invisible visible, and then measurable, comes when companies find ways to use social to open communication. Companies can leverage social analytics to gain customer insight. In fact, customer experience and brand experience can mutually reinforce with each other.
Social analytics take track of customers’ online activities, and interpreting customer sentiment; it has become a powerful tool for creating intimate and stronger relationships with a wider range of customers. Customer brand can attempt to shape each and every potential Customer Experience (touch point/pain point/joy point) with its brand personality such that the firm provides customers with Brand Experiences that are unique to the brand, and on the other side, the delightful customer experience can enforce its business brand as well. If you talk to your customers, it's pretty easy to glean what they are looking for in your products/services. It is then that you decide how your strategy, in light of all the other factors - especially competition, is to be implemented to differentiate one's organization from your competition.
The real impact of making the invisible visible, and then measurable, comes when companies find ways to leverage business sentiment to initiate meaningful dialogues, open communication channels up, down, and across the enterprise. Doing so can be a catalyst for conveying the information and insights and make businesses more intelligent for adapting to change and driving business transformation.
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