1 The real strategic differentiation is to create true value, look forward, not backward, and present the advanced uniqueness to shine through.
2 There are many sources of differentiation. Differentiation just for the sake of being different isn't a strategy, it's a tactic.
3 The differentiation provided by innovative technology usually is more long-lived than differentiation provided by marketing actions that can be copied easily.
4 Differentiation is an effect accomplished by having a sustainable decisive competitive advantage to the market, rooted in operational excellence which makes it difficult or even impossible for competitors to imitate.
5 Sometimes people tend to confuse the differences between a strategy, its direction and the appropriate strategic moves the organization makes in the midst of available alternatives.
6 One size cannot fit all. If you have a commoditized product in a highly competitive marketplace, then differentiation strategies may be more important to you, rather than if you have a niche service with few or no competitors.
7 It is increasingly difficult to differentiate from competitors, at least partly due to various factors caused by globalization, and there is an increasing reliance on technology to provide differentiation and to speed up innovation.
8 There are always players starting with different resources and competitive position. And there are always different complexities at a different time.
9 Organizations are different, they have different cultures, different structures, they compete in different markets, they have a different scale.
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