Friday, April 3, 2020

The “Outside-In” Quotes of “Digital Master” Apr. 2020

The outside-in view stimulates design thinking and develops a highly innovative digital organization.

"Digital Master is a series of guidebooks (28 + books) to perceive the multi-faceted impact digital is making to the businesses and society, help forward-thinking organizations navigate through the journey in a systematic way, and avoid “rogue digital.” It perceives the emergent trends of digital leadership, provides advice on how to run a digital organization to unleash its full potential and improve agility, maturity, and provide insight about Change Management.

It also instructs the digital workforce on how to shape a game-changing digital mindset and build the right set of digital capabilities to compete for the future. Here is a set of “Outside-In” quotes in “Digital Master.”


1 Either for individual innovators or organization innovators, outside-in lenses enable them to understand problems from other people’s perspectives or understand issues from different angles.

2 Gain a deep understanding of the motivational construct of the customer from the outside-in lens, in order that the innovator can become "anticipatory" of what the customer will likely "want next.”

3 From a design perspective, you don't do certain things in a certain order; you just look at things from a non-business-standard point of view until the form emerges. The outside-in view stimulates design thinking and develops a highly innovative digital organization.

4 The “Lost in translation” syndrome is caused by mistakes that most organizations make in business communication that fails to translate the high-level language of strategy into the professional language of the various staff specialty for execution. If these symptoms exist, it's important to reinterpret business-IT conversation from the outside-in business lens.

5 It’s critical to take mixed top-down, bottom-up, inside-out, outside-in, middle-out, and cross-functional system-wide approaches to go digital in a multidimensional way.

6 The board provides an “outside-in” view to the business management by overseeing the strategy and monitoring performance management.

7 The difficult challenge is not just launching a successful team, but maintaining their motivation and focus, from inside-out operation driven to outside-in customer focus.

8 Running an Outside-in IT starts from mind shift of the IT leaders, the CIO plays a change agent role in business transformation via systematic thinking and well-thought-out planning

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