Innerdesign

  Art symbolizes creativity, but the design makes the art functioning.

As information abundance and rapid changes are the new normal, we are gradually moving from an industrialized society into the digital era of innovation and people-centricity. Design, empathy, and humanity are interconnected. 

Design thinking is both a strategic goal and a set of methods and practices, rather than being a mythological trend. In fact, design needs to becomes the strategic business driver, moving from superficial afterthought to competitive advantage.

Design = forming human-made objects to be pleasing and preferred by humans: Design thinking is an important people-centric problem-solving methodology, technique, and practice which evolves a lot, irrespective of different professional domains, and intuition. Good design is natural, intuitive, and prioritized in making things likable vs. just making them functioning, making people feel involved in the design and implementation scenario, and showing customers that you put a great amount of effort into delivering intuitive products, services, or solutions which closely meet their needs. Whether you design the business process or user interfaces, what's important is for improving the customer experience, simplifying the user experience and adding flexibility.

In reality, very few companies can arrive at the top level of design maturity. From “design-by-default” -design just happens to “design –by-practice” -design becomes part of the culture. There is very little emphasis or consideration is placed on design philosophy or methodologies across-industrial boundaries. Contemporary organizations need to follow simplicity principles as simplicity brings elegance, speed, clarity, flexibility, and productivity. The opportunity for building a highly innovative company is not to launch a plethora of features and products that overwhelm consumers, but rather, provide a few really value-added products or services that are delightful, well thought out with the end user in mind.

Design = aesthetics + functionality: Functionality implies the capability to make things work. Design needs to embed aesthetic art into science to make things delightful, and explore the “art of possible.” The engineering perspective of design enables the business to take a logical path to implement ideas as well as to discover scientific formulas and figure out solutions to business problems. Functionality is a solid concept when designing something, but you should keep up with the regular or current aesthetics standard, to make the design

Some common standards about aesthetics include such as clarity, simplicity, and elegance, etc. The goal of enhancing aesthetics is to harness innovative and creative ideas to produce quality, easy to use products or services to delight customers. The best way to design delightful products and win customers’ hearts is to hide the complexity of technology; what is left visible to them should be intuitive, simple, secure, reliable and predictable, and help them become more productive and innovative.

Organizational design = Interdependent coherence: The problem of organizational design is to build the “best” mix of organizational elements that enable the organizational interdependence and coherence. Design is part of the organizational strategy. The management needs to expand their vision on design for optimizing organizational structure, product/service design and ensure interdependent coherence – the whole is superior to the sum of pieces.

Where can you add or subtract from aesthetics, or even multiply to make the design delightful? In order to make new things, you will need additional or to turn old functions into new ones. New functions can be simpler than old ones, but be more innovative. Second - exposure to the designed environment as a direct influence on those trends.

Art symbolizes creativity, but the design makes the art functioning. Design concerns itself with aesthetics, intuition, as well as functional. Re-imagining the future of business is exciting, but investigating the different path for unlocking business potential needs to leverage design thinking and take a systematic approach.

Posted in: Creativity,Innovation