Saturday, November 27, 2021


Comprehensive architectural framework encompasses cross-disciplinary understanding of people, relationships, market dynamics, and current/target ecosystem.

Digital organizations are all about information savvy, adaptation, people-centricity, high-performance, and speed. Going digital with a personalization theme takes multifaceted management disciplines and structural procedures to drill down the critical success factors for reaching long term business success. 

All enterprises are designed to varying degrees of detail and with varying degrees of success, but it does not mean that they are architected seamlessly. Digital is the age of people and options, it provides the opportunity to think about the new way to do things, engage employees, and delight customers. An architectural framework is a useful tool for a dynamic and iterative long term strategic planning process that fine tune the internal and external business influence factors, focus on reality, leverage effective methods and practices to untangle current business puzzles and improve people centricity.

Framework of empathy:
The digital era upon us is the age of empathy, choice, and personalization. The purpose of business is to create customers. Customers must be willing to pay for things you provide, whether it is a product, process or service, to meet their needs. One of the long term goals that companies should achieve is to provide personalized services or solutions to customers by seeking to understand their wants, desires, and needs. In fact, personalization and customer experience informs or influences a company's core strategy. That is a critical aspect of the business future and a significantly underutilized competitive advantage. Architecture = Thinking and embodying the quality of human thoughts. An effective architectural framework helps to facilitate people centric dialogues by brainstorming and embracing the quality of human thoughts, building the technical abilities to weave the architecture of empathy for self, others, and nature into a vibrant and coherent whole.

One of the biggest benefits is a focus on planning what areas personalization effort will focus on based on strategic alignment and business agility. A framework approach helps the management understand the evolutionary pathways for people-centricity, how they can leverage different thought processes to stimulate novel ideas, tailor customers’ needs and solve their problems creatively. It enables the company to structure their people-centric effort and brings personalization into overall strategic planning conversations with the leadership team and highlights the value they bring to that process clearly. From the outside-in viewpoint, the customer is the focal point to improve business performance by understanding who the customers are, their preference, how to gain their loyalty and keep developing great products/services to meet their needs. From the inside-out, employees are the key to execute strategy, how to motivate them to deliver higher than expected results. The successful organizations should look at both lenses, build a "business logic" or "behavioral value chain" between the inputs - intermediate steps - outcomes.

Architecture of delight: The analysis of architecture enables early prediction of business quality, capability, competency advantage, considering the whole, and their purpose to achieve the goals for the thing being architected to delight customers and unlock organizational performance and maturity. You need a set of explicit vision-, mission-statements and strategic key success factors in description. Then you can trace how your architecture structures meet the normative and strategic direction. The management can make an objective assessment of how much progress has been registered in modeling the parts and if properly designed so that they serve the purpose of stakeholders; as well as how good the parts are integrated in terms of capabilities for implementing personalization and people-centricity.

The empathize mode for developing an “architecture of delight” is the work you do to understand people, within the context of your design challenge, to fit customers’ needs via personalization. The architecture is an effective tool to bridge strategy & execution, connect customer touchpoints, and close gaps of functional silos. “Openness” and “closeness” are decisions relating to the architecture of the new product generation model. Customer-facing solutions are critical as at the end of the day, they generate revenue for the business, as they are the building blocks of business problem-solving capabilities. The intention is to delight customers by presenting the differentiated solutions to make sure that the end user is getting maximum benefit from the application, with the ultimate goal to build a people-centric organization.

Integrator of people-centricity:
A personalized architectural framework integrates the art and science to hardness continuous conversations, deepen cross-divisional communication and collaboration, enhance feedback-feedforward cycle from customers and partners. It enables the management to align their resource and talent with the strategic goals; engage stakeholders in sharing diversity of thoughts, know how to tap their various resources and be inclusive, recognize merit and ideas for coming up with people-centric solutions and building dynamic business competency. The architecture should be evaluated to discover if it covers all parts of the enterprise, or plans to, for orchestrating the people-centric efforts and behaviors to drive expected results.

An architectural framework as a “critical success factor” explorer can help the management clarify effective value propositions, diagnose crucial issues, align, integrate, engage, collaborate, converge, and harmonize, to keep evolving, renewing, and achieving the state of flow and business continuum. It is an effective tool for enabling business transformation by describing how the organization will function when the current vision is implemented and in the various stepping stages on the way to customer satisfaction.

In the digital era, what the business needs is not only faster speed, but also a hyper-connected ecosystem with information-based communication/process synchronization and collaboration-driven relationship harmony. A comprehensive architectural framework encompasses cross-disciplinary understanding of people, relationships, market dynamics, and current/target ecosystem, build a solid foundation that allows the business to orchestrate their personalization efforts, build differentiated capabilities and experiment with new ways to solve problems for achieving people-centricity.


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