Sunday, October 23, 2022


Business intelligence is the process of transforming that information into knowledge/insight/foresight in leading better management and governance.

Running contemporary business is complex nowadays, business intelligence is captured via technological analysis tools by processing abundant information to achieve business values. An intelligent organization will develop an effective information management strategy for acquiring, processing, and refining information, and continue to explore an innovative way to analyze, model, visualize and extract information value to solve complex business problems and weave the foresight to run a smart business.

It’s important to leverage information in a creative way to develop an intelligent workforce, and gain competitive advantage: Knowledge is only a click away. The digital paradigm arises out of abundant information, fresh knowledge and the emerging trends to nurture a high mature digital workforce and reinforce the very characteristics of the digital business such as enlightenment and people-centricity. The cross-generational, cross-cultural, and cross-devicing team members need to make the right decision by accessing the right information at the right time to improve decision effectiveness and problem-solving competency.

The digital workforce has a multitude of varieties. In reality, people are always the weakest link in organizations for changes. Let the data do the talking. Today’s workforce is information savvy and technology fluent. work collaboratively to co-solve problems and make collective progress. The data-support communication is more persuasive, comprehensive, and powerful to enforce trustworthy relationships and improve digital workforce effectiveness. Now with analytical intelligence capabilities combined with social pulse, the organization has more visibility of people's sentiments. It can work to make a motivating environment to increase employee values and optimize employee experiences.

It’s crucial to apply data based analysis to gain customer empathy and optimize customer experience:
The characteristics of digitalization are complexity, uncertainty, unpredictability and ambiguity. An intelligent organization always looks for opportunities across business to increase the usage of predictive analytics, sentimental analytics to analyze your existing customers and attract your prospective customers. Data analytics is the significant tool to help digital professionals make the right decisions at the right time, digitizing touch points of customer experience to build a customer-centric organization.

In certain cases, different customer segments want the same experience but they want it delivered through different ways and channels. Approaches to building business intelligence upon customers tend to look at the past behavior of individuals to try to determine the segments that they belong to and forecast future behavior. People-centric organizations will attract happier customers, everything from how pricing is affecting close times and support calls to referral business activity triggered by high customer satisfaction, etc. Information-based analytics becomes a decision discipline and innovation engine to pursue high performance in people-centric high-intelligent enterprises.

It’s crucial to apply business intelligence to improve organizational profitability
: Information-based intelligence touches almost every critical aspect of business from financial analysis to competitive analysis. In practice, business intelligence and advanced analytics solutions will give all kinds of businesses the capability to anticipate the future with better prediction and participation. Organizations with high digital IQ have a clear understanding of how people-centric approaches enhance the business model and extend profitability.

The nature of most big data business intelligence requires the ability to read and rapidly process a variety of data, high volume data sources, making coordination critical. One of the downfalls is that people think of business intelligence as a technological tool or a technical challenge only, not a business application for creating business value. In fact, business intelligence has a multidimensional impact such as assisting in prioritizing business problems or opportunities, enabling better decision-making. Contemporary intelligence is contextual and multidimensional; can be bottom up and is much broader in a sense that it covers varying areas with a lot of potential; it’s the tool to make effective decisions and it’s the way to solve problems effectively and improve organizational profitability and maturity.

Business intelligence is the process of transforming that information into knowledge/insight/foresight in leading better management and governance. With information fluidity, knowledge abundance, and emerging technologies, the organization today should be designed and orchestrated openly for anyone with ideas on how human organizations ought to be contrived in face of “VUCA” digital new normal and explore the full digital potential holistically.


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