The Best “Objective” Quotes of “Digital Master” Aug. 2020

 There is no way to guarantee the achievement of the objectives. Among the many reasons why companies fail to hit targets set is simply because during the year they fail to activate periodic target reviews.

"Digital Master” is a series of guidebooks (28 + books) to perceive the multi-faceted impact digital is making to the businesses and society, help forward-thinking organizations navigate through the journey in a systematic way, and avoid “rogue digital.” 

It perceives the emergent trends of digital leadership, provides advice on how to run a digital organization to unleash its full potential and improve agility, maturity, and provide insight about Change Management. It also instructs the digital workforce on how to shape a game-changing digital mindset and build the right set of digital capabilities to compete for the future. Here is a set of “Object” quotes in “Digital Master” to celebrate #7000 blog posting.

1 Goals are owned by individuals as personal contributions to the 'collective achievement' of the objectives.

2 Using the goal set, you then work out your objective execution strategy (what your win, draw and loss ratios need to be to achieve it.) The strategic objectives are more flexible and may change when certain factors of influence in the business environment (macro- or microeconomic) determine an adaptation of the strategy.

3 On the assumption that we are all working with a set of SMART objectives - this is a fairly easy question to answer at any time of the year. In reality, however, many staff members are burdened with a set of "dynamic" objectives and find themselves chasing the goalposts.

4 Whoever defines and sets the objective (the senior management team), must be accountable for defining an objective that is achievable. It is only achievable if the supporting goals assigned to the individual contributors downstream (employees), can actually be achieved.

5 Poor communication styles prevent the objectives and supporting goals from being 'known.' This is a classic difficulty with a strictly “command and control” style of management.

6 Winning the game is the 'objective' made possible through the contribution of individual players when they score a 'goal'. Goals win the game - the end objective. Both objectives and goals have their measures.

7 There is no way to guarantee the achievement of the objectives. Among the many reasons why companies fail to hit targets set is simply because during the year they fail to activate periodic target reviews.

8 Goals and objectives are the same or different depending on the aims of an organization or business and depends on the leadership and maturity of owners & executives.

9 When talking 'across schools' practitioners can be speaking different languages, each sees the world through their 'practice.' Add to this the 'public' (those outside the practice) contribution of misused terms like; 'goal', objective, measure, 'KPI' and you have a multilingual conversation with misunderstandings.

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