User Experience is not just a single business or technical project, it is an important element of your digital strategy.
"Digital Master” is a series of guidebooks (28 + books) to perceive the multi-faceted impact digital is making to the businesses and society, help forward-thinking organizations navigate through the journey in a systematic way, and avoid “rogue digital.”
It perceives the emergent trends of digital leadership, provides advice on how to run a digital organization to unleash its full potential and improve agility, maturity, and provide insight about Change Management. It also instructs the digital workforce on how to shape a game-changing digital mindset and build the right set of digital capabilities to compete for the future. Here is a set of “User Experience” quotes in “Digital Master.”
1 The term "User Experience Design" in digital product development is a full lifecycle of research - define - design - prototype - iterate - test.
2 User Experience design is based on a suitable standard and design principles which explain the why (the purpose of design), and rules (which explain how).
3 User Experience is the conjunction point of ideas, purpose and human understanding. User Experience strategy is not just that empathetic understanding of people, but the ability to frame it as a compelling story.
4 Knowing tools and processes is good, but the ability to effectively solve problems and teach others how to do the same is the ultimate reason to work in the field of User Experience Design.
5 User Experience is not just a single business or technical project, it is an important element of your digital strategy.
6 User Experience needs to be owned by the business, not by the User Experience team alone; only then can you get the best experience.
7 The focus on what the User Experience should look like and what gimmicks it must include, along with the challenge of meeting these expectations is identified as the core obstacle to creating user-oriented content.
8 Thankful to be part of an organization where User Experience is well understood by leadership. That's been the biggest challenge over time.
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