Friday, August 6, 2021

Goal Driven

The goal driven businesses keep improving effectiveness, efficiency, agility, innovation for achieving better Return on Investment.

With rapid changes and frequent disruptions, organizations rise and fall, not on the quantum of plans and resources, but on the capabilities to lead, manage, yet most important to execute. Thinking outside the current constraints and comfort zones requires a different vision and the courage to pursue it. 

Organizations across the industrial sectors need to be transformed from process-focused to goal driven and people centric. Goals tend to be where they want to end up, and they are much broader either from individual, team or organization's perspective. The goal-driven innovation, process, and information technology, etc, keep business management stay focused and drive business transformation smoothly.

Goal-driven innovation: Innovation is not serendipity. Though creativity sometimes comes from “Aha moments,” and many innovations emerge from the bottom up. Often, strategy before goal seems reactive. Innovation requires a goal to get started, solving an emergent problem. Clearly defined goals also help the organization manage incremental innovations systematically. But strategic goals are not static, the ever-changing marketplace has a way of impacting your original thinking. Due to unprecedented uncertainty and high velocity, innovating to create something new or boldly solve something big requires that it proactively responds to the emergent situation, and sometimes means the “goal first” statement. In fact, the best managed companies, and those that achieve long-term innovation success, nearly always evolve clear defined vision and a set of goals with the changing times and market conditions.

Innovation requires thinking beyond, as opposed to outside the box, altering or changing the frame of reference to create previously unconsidered solutions. So either vision or goal need to keep evolving. Effective innovation management requires a fit process as part of the holistic innovation system that can detect emerging opportunities and risks so the management can build dynamic business capabilities to pursue organizational growth. Highly innovative organizations have a solid innovation strategy. But things are dynamic nowadays, it is true once you embark on a journey of innovation goal achievement, it generally turns into a circular path versus linear way, in the sense that execution of strategies invariably point to new goals which require strategies to be updated and so on. Last but not least, involve every employee to have their set of career goals and to participate in the development and execution of the goals, strategies and tactics.

Goal-driven processes: Strong goal-driven business processes have a better chance to deliver better results. Goal-driven and event-driven are just two ways of process identification and cataloging. The goal-driven process is primarily defined prior to process implementation. Goal driven is from end to start. Goal driven processes can have the top-down/bottom-up approach based on the target goal planned. They can be designed, approved, documented, and owned, but almost always require some combination of assets, resources/people, measurement and monitoring systems, to truly become capabilities that organizations can deploy, manage, and attenuate/amplify against demand variety as needed.

Technically, event-driven processes must have goals and goals driven processes must have events identified as well to provide a complete view. Both techniques should be used as part of the preparation of process architecture. Processes underpin business capabilities. Processes without supporting assets cannot be regarded as capabilities. There is no doubt that processes are not equal to capabilities; although they are related. In today’s business dynamic, to achieve the well-defined business goals, it is important to identify the key capability of the organization and make an objective assessment of capability maturity, also hone them into organization-wide competency to increase the tempo of operations.

Goal-driven IT: Goal-driven information technology acts as a business partner to create value. Traditional IT organizations are often the support center to “keep the lights on” only. Sometimes they even get lost, and do IT for its own sake without generating business value. A goal-driven IT organization has to leverage more resources and assets to business growth and innovation. Ask the big why and discover the purpose behind goals. To laser focus on strategic goals of the company, leaders must look into opportunities for businesses and then see what IT can do to grow the business and catalyze innovation. The goal-driven IT focuses on building core business capabilities to catalyze growth and improve overall business competency. Ultimately, more transparency in the IT value proposition to the business plus more engagement and a partnership is needed with the organization.

In practice, the goal-driven IT organizations step out of the traditional IT box, to understand the business and customers better via a longer time frame. They centralize for improving business efficiency; and decentralize for embedding information technology into varying business functions to improve business agility and intelligence, flexibility and scalability. Effective IT leadership needs to ensure the delivery of agreed IT enablement to the business goals, increase revenue, reduce costs, improve services/solutions, manage/mitigate risks, assist with statutory and corporate compliance. Running a goal-driven digital IT to qualify and quantify business achievements is beneficial to run IT as a business. Not only the business goal driven IT can expand the scope, optimize business processes to improve employee productivity and business efficiency, but also it should accelerate the speed of changes and build the business competency for the long term business perspective.

There are so many things organizations need to spin well simultaneously these days. Either divisionally or the business as a whole, doing innovation, optimizing processes, running IT, the organizations need to pay more attention in creating shared and admirable goals and then encourage the teams to compete and collaborate as they deem fit. The goal driven businesses keep improving effectiveness, efficiency, agility, innovation for achieving better Return on Investment.


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