Friday, March 27, 2020

Design Principles and Disciplines

Design is multidisciplinary in nature via scientific, artistic, philosophical, psychological, sociocultural, sociotechnical, or socioeconomic lenses,

Fundamentally, design thinking is the problem-solving scenario that evolves a lot of ground and irrespective of different professional domains. The strategic objective of design is to understand what your customers need and to help the business orient itself towards those needs in pursuit of its goals. Here is a set of design principles to enforce digital management disciplines.

Less is more: Designers prefer validity and get the right results. Keep things simple, but not simpler, grasp the essence of design philosophy and follow the "simplicity" principle for developing intuitive products or services on an ongoing basis to see how their goals are achieved. Simplicity means fewer layers and high fluidity from an organizational structural perspective; Less is more” needs to become the digital principle for modern enterprise structure design and tuning.

With simplicity, what you are adding is clarity and purpose. Simplicity is a behavioral attitude to see things as and what and where they are and be content and cool as it is. Simplicity is also the design principle of looking for what is common for maximum reuse, decoding complexity, keeping things simple and optimizing the products/services/ business structure from functioning to delight.

Create for tomorrow: Forward-thinking leaders today believe that tomorrow will be better or at least as good as today. From a design perspective, figure out what will be considered aesthetically pleasing tomorrow rather than today. Fashion will fade away, but the trend could turn into reality. The leaders today need to gain “digital awareness” and be able to look ahead and identify certain trends in their industry and create premium products/services for tomorrow. Keep an open mind and learn more. Focus on ideas, information, flexibility, openness, and curiosity.

Keep mindfully insatiable curiosity. Capture great ideas, spark creativity but always remember to share yours. Try to see different perspectives without pushing toward the one that you think is the truth. Keep in mind how much you can affect the environment and co-design a better future. Then, have a good plan in place, follow the “creating for tomorrow” design principle and leverage the effective technological tools for whatever you wish to accomplish. The good design supports the business strategy. As a matter of fact, those highly scalable digital organizations can expand and amplify their influence with the ability to co-create in a digital ecosystem, build new experiences and expand its impact with the future perspective.

Break the rules: Design is a type of innovation. One innovation “rule” is to break the rules that bind you. Thinking outside the box is all about "rule-breaking." To disrupt, you must hear the whispers of customers, contexts, inner worlds, or outside worlds. The outside-in view stimulates design thinking. From a design perspective, you don't do certain things in a certain order; you just look at things from a non-business-standard point of view until the form emerges. One of the most important things about design is to focus on end-users' need gaps - even looking beyond your product category. It's about what's going on in the consumer's mind, that's the key.

If you look at the history of market disruptions, disruptive innovation is often something that has the potential to disruptively challenge existing solutions and to explore alternative ways to the problem. Constructive disruption is a healthy cycle as the rule might be outdated, disruptive product over time weakens and becomes either an extensional or incremental innovation as it moves towards the eventual commodity status. Thus, you have to keep updating the rules and continue designing innovative solutions to existing or emerging problems.

Design is multidisciplinary in nature via scientific, artistic, philosophical, psychological, sociocultural, sociotechnical, or socioeconomic lenses, and these dimensions interact and mutually influence each other to fit the marketing needs. It’s important to leverage a well-defined set of design principles to clearly articulate attitude, aptitude, and altitude of design, for shaping great products, services or digital businesses effortlessly.


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