Design Digital Organization via Seamless Integrations

High mature digital organizations should leverage design thinking, architectural perspective, and structural methodology to bring up a true delight to customers and reach the state of fluidity via seamless integrations and relentless innovation.

The fierce competitions and continuous disruptions force digital leaders and professionals to be really proactive, get to define and understand the company’s long-term goals, business identity or brand, and the organizational macro-environment such as competition or marketing position, etc. They should get really creative on how to architect and design a digital organization with high responsiveness and innovativeness via seamless integrations.

Integrating design thinking into the business strategy with all organizational realities in mind: The good design is part of the business strategy for building a people-centric company. Business leaders should leverage design thinking to open the strategic perspective of the business and navigate the journey of strategy management effortlessly. They can develop a design framework with multiple system perspectives, leverage flexibility as design principles to clearly define the future of digital business,

Design Thinking often evolves multidimensional thought processes as being conceptual, systems-oriented, directional, linking the future with the past and opportunistic. It is a human-centered and iterative process for setting goals and putting strategies into place to achieve premium business results. In practice, more and more design work is focused on holistic and strategic business initiatives and fundamentally change organizations and their societal impact. To improve the organizational maturity from functioning to firm to delight, organizational structural design is part of the digital strategy management because companies need to keep improving their adaptability and responsiveness.

Integrate the organizational design into the business process design and organizational re-engineering: With technology-led digital disruptions and the increasing pace of changes, many organizations today are operated between the mix of old and new; different departments within the company are run at varying speed. In a corporate world, you will find the attitude of complicating things in procedures or systems. There is a multitude of complexity such as information complexity, hierarchical complexity, governance complexity or ecosystem complexity in the corporate scope. Also, there’s a pendulum swinging between people and process, engagement and efficiency. To optimize the organizational structure and accelerate business performance, the design of a digital organization needs to integrate the organizational design into business process design and organizational re-engineering to enable employees to do their work more productively and shape a people-centric organization.

In today’s hybrid businesses, the physical organizational structure, relationships, and virtual platforms and connections wrap around each other to ensure clear responsibility and seamless alignment. The business processes should be optimized to support the people -the most important asset of any organization, and not the other way around, tighten coordination and collaboration with business partners and engage the workforce to accelerate changes and foster innovation. The design of a digital organization will have a significant impact on enforcing the very characteristics of digital business - hyperconnectivity and people centricity to reach the state of flow and harmony. Digital organizations are able to reconfigure the organizational structure and change their own behaviors for their adaptation to environmental changes and ecosystem dynamics smoothly.

Integrating customer experience with business design should be a critical aspect of planning and architecting future businesses: The strategic objective of design thinking is to understand what customers need and help the business orient itself towards those needs in pursuit of business objectives. The key factors in Customer Experience may include products, prices, distributions, availability, convenience, and branding, etc. Good design thinking starts with a customer empathy map, provides the simplicity of selection, usage, and incredible reliability.

Customer Experience is not just the sequence of events, but a seamless continuum. It provides the “WOW '' concept as the necessary success factor to ensure the business staying ahead of the game. It’s important to integrate customer experiences with the business design for planning and architecting a customer-centric organization. Companies should examine the entire customer lifecycle, including customers' operational priorities and customer management systems, etc. It takes holistic customer experience design and management disciplines to delight customers by integrating multiple and specialized commercial software components into customer-tailored solutions and making continuous deliveries.

Whether it’s organic or whether there should be a corporate function of organizational design all depends on the nature and culture of the organization, the stage of its business maturity, and the extent of rapid changes around the organization. High mature digital organizations should leverage design thinking, architectural perspective, and structural methodology to bring up a true delight to customers and reach the state of fluidity via seamless integrations and relentless innovation.

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