Tuesday, August 3, 2021

Innovating via Personalization

Business leaders and professionals have to frame a new mindset, learn to use the new lens of the new era, to understand each other, provide personalized products/services, and develop people-centric organization.

It just turns out that, as human society gets more and more complex, dynamic, nonlinear, uncertain, volatile, and ambiguous, the continued use of the old paradigm, the old-world-view-lens, creates ever-increasing problems. The very natural attempt of humans to take the technical aspect of science is also not sufficient to run a hyperconnected and interdependent world. 

The inquiry of human nature - thinking, attitude, behavior, necessitates an approach which is transdisciplinary and practical to great personalization for designing tailored applications or solutions to delight customers and operate people-centric organizations.

Thinking and embodying the quality of human thoughts to envision the meaning of personalization:
Thoughts come before the words. In the customer-centric organizations, businesses do data mining to gain insight of customers and understand what they need even before they know themselves. Through brainstorming to stimulate future mining, a group of futuristic minds can come up with a clarified vision on the direction of their business. Architecture = Thinking and embodying the quality of human thoughts. From top down, leadership is the ability to influence the values, mindsets, decisions, and actions undertaken by others. From outside in, does your organization collect quality feedback from customers or partners, so you know what they think about? Do you search for power for your own sake or to contribute to the greater good of those you would share this powerful knowledge with? Communicate extensively, focus on information refinement and adoption, understand customers at a deep level, so you can design and produce personalized products/services for their needs and to achieve the multifaceted business value effectively.

In practice, to make better decisions and solve crucial problems for customers or associates, brainstorming can deliver great results if it is applied in the right context, putting emphasis on sharing, involvement and innovation. In fact, personalization and User Experience informs or influences a company's core strategy. That is a critical aspect of the business future and a significantly underutilized competitive advantage. By brainstorming and embracing the quality of human thoughts, the deep problem that reveals at the societal level is to understand what are the evolutionary pathways implied by those mind switches and how we can leverage different thought processes to stimulate novel ideas, tailor customers’ needs and solve their problems creatively.

Unleashing human potential by empowering users/customers with personalized products/services: Human Capital is the largest intangible asset of a company. Real societal progress is made through the work of progressive and foreseeable minds who can figure out how to trending the future and capture the great opportunities to unleash human potential. Does the reference to "human potential" begin and end with one individual? Or does it encompass collective potential? Forethoughtful companies equip their internal users with powerful tools to get their work done creatively; insightful leaders grow their talent by empowering their team to be self management for discovering themselves and align their career path with the strategic goals of the company. They encourage individuals to step outside the box and push their limit, so they can also provide unconventional solutions to serve end customers, optimizing customers’ experience by digitizing touch points or gaining their trust.

Both employee satisfaction and customer satisfaction are indispensable elements of an organization’s "strategic information architecture." From the outside-in viewpoint, the customer is the focal point; from the inside-out, employees are the key to execute strategy. The successful organizations should look at both lenses, understand their perceptions. For end customers, understand who they are and their preference, you gain their loyalty, and keep developing great products/services to meet their needs, even unlocking their potential; so they become the advocate of your brand. For internal users, businesses think of their people as precious human capital they can invest in, investigate their passion, discover their strength, make them feel special via personalized management style, and integrate their capabilities into differentiated business competency to achieve strategic goals. So their organizations are driving the seamless paradigm shift from process driven to people centric.

Apply human science to using positivistic, scientific methods for studying human phenomena and build on a harmonized society via the lens of personalization: Human science is an inquisitiveness to know about our being. When a new stage emerges in the progression of society and advancement of technology, the very goal of developing and studying human science is to solve human related problems large or small. Science = logic of “what, at, & how.” It has embraced more holistic approaches, studying social phenomena through qualitative and quantitative means to create meaning. There’s convergence of hard and soft sciences of humans, such as neurology & psychology; biology & sociology; technology & anthropology, nature science & philosophy, etc. People are complex systems, so Classical science defines complexity in terms of the multiple parts of a system while systems science defines it based on multiple interactions with the environment and the interactions among parts within the viewed system.

With all those advancement academically or practically, we are in fact, stepping into the era of personalization with cross-disciplinary understanding. We need more creative talent who can think beyond their own domains, experiment with new ways to solve problems, pursuing truth, reality, and wisdom by taking multi-logical path, keep motivated and build nonlinear professional capabilities via sharpening their unique talent, accumulating enriched experiences, and making transcendent changes. Leadership is a hard discipline and soft science which involves taking a structural approach to understand, assess and recognize human nature and culture, fine tune their organizational structure to improve cross-boundary communication and collaboration, innovate the multitude of management disciplines to truly make people as the center of things they do, either for achieving strategic goals or driving transformative changes.

Human science provides a foundation to study human phenomena and improve the overall qualification and maturity of our beings. Business leaders and professionals have to frame a new mindset, learn to use the new lens of the new era, to understand each other, provide personalized products/services, and develop people-centric organization that matures itself via continuous brainstorming, architectural blueprinting and thoughtful behaving and acting.


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