Thursday, July 1, 2021

Crealytics

Individually, “creanalytics'' is an important, hybrid, or recombinant capability for today’s high professionals to improve their digital fluency and skill proficiency. 


Driven by strategic necessity, abundant information/knowledge, emerging technologies, and cultural progress, the digital workforce today is divergent and convergent in many ways, sharing a natural affinity for new perspectives and collective wisdom. 

Nowadays, almost every job needs some level of analytics and creativity in modern society. Being creative does not necessarily mean you are completely spontaneous or lack analytical logic. Being analytic means you can break down the large issues to smaller ones; and gain a deep understanding of root causes of problems; being creative means you can generate novel ideas to solve problems alternatively. Without one another, you are simply not a great problem-solver. 

In the ever-evolving knowledge economy, creativity and analytics actually are the “hybrid truth,” to disrupt “we always do things like that” mentality and drive transformative progress courageously. Hence, the portmanteau word “Creanalytics'' is the combination of two words “Creativity” and “Analytics' ' to convey the vision of the 21st century’s professional competency.

Shape a “crealytics” mind: We are no longer living in a static society with restrictive boundary and knowledge scarcity; we shouldn’t categorize business professionals simply by left brained or right brained, today, if possible, we all need to become the whole-brainer in order to understand things inside out, understand people not based on their physical identify, by through their character, cognition, personality, perspective, etc. Creativity and analytics seem to be opposite on the surface, but to dig deeper, analytics helps us become information savvy; creativity lets us shine with unique strength. In fact, one cannot be good at being analytical without creativity; one cannot keep flexing their creative muscle without continuously learning new knowledge, analyzing and reasoning.

Cognitively, creativity is a complex, multifaceted thought process such as association, perspective shifting, opposites, etc, which involves analytical skills in it. Conversationally, not to mention that the creative individuals need to express their creativity via analytical communication in order to get understood or implement the ideas following the logical scenario. Methodologically, creative people consciously use different kinds of thought processes involving both analytics and synthesis, that hold onto their natural connectivity while being prepared to connect the dots even in the opposite direction should they make sense. Such “creatlytics' ' mindsets with multidimensional thinking processes are important to understand, frame, and solve today’s multilayer, interdependent, over-complex business problem and directly impacts the intellectual sophistication of problem-solving capability.

Cultivate competent experts with “creaytics” expertise
: It is the hybrid business world full of options. Analytical thinkers solve problems day in and day out. They need to imagine those problems in their context, imagine what can be done with the data, and let possible solutions emerge. Neither big nor wide data will be of much use if they are collected with built-in biases. Creaytics experts are in demand to properly interpret information and recognize useful patterns and spur ideas relentlessly. They can ask insightful questions of data, of process, of means and of ends. The goal of data management is to solve problems. Data does not come before the questions, unless you are using data to ask new questions not previously thought which is the subject of data mining. The very goal of data mining is to untap business potential and improve organizational agility.

Creativity is based on unique insight; insight is captured from information, information is based on data, and data can be scrutinized by insightful questions initiated by creative mindset. Rarely have companies exhausted their list of questions regarding a basic level of understanding. It's reality tied to place and time. Where data, big data and wide data make impact is where they bring value in their application and the intelligence and action they drive. The disconnect comes when we lose our vision, the attitude, people close down conversations because their personal exploration of an issue has either been exhausted. Nonetheless, we often are faced with making decisions based on either incomplete or imperfect data, and it is the role of leadership to encourage “creanalytics,” leverage every viewpoint and experience to direct the outcome in these circumstances and ensure that associated risks are understood, problems are solved and customers are delightful.

Awaken information-based business consciousness with “creanalytics” formula: Digital means continuous disruptions, rapid changes, and shortened knowledge life cycle, there is a mixed bag of physical buildings and virtual working environments; “old and new”; “order & chaos”; from the organizational evolutionary lens, it’s imperative to awaken the information-based changing consciousness of the business by understanding how things have come together, being “built,” as well as how to unlock collective potential of the organization. Having quality information and undated knowledge is a good thing, debating, sharing, exploring what to do with that knowledge and connecting disparate ideas that don't seem to fit together naturally will lead to the true imagination and shape an innovative organization.

Data analytics is a multifaceted discipline that helps businesses abstract business insight via systematically managing information lifecycle effectively and making sure people get the right information to make right decisions timely, On the other hand, sufficient, especially interdisciplinary information/knowledge is fundamental to spark creativity and gain insight; businesses need to become more innovative and build a set of unique organizational competency to thrive in the future. In fact, a highly mature digital organization is both high- intelligent and highly-innovative, developing a right organizational culture so that digital savvy people can take ownership to get the work done in their way, do analysis and synthesis all the time, tap their creative potential, and believe better-than-expected results.

Digital means exponential growth of data and overwhelming information, creativity is the must have skill of business professionals today. Individually, “creanalytics'' is an important, hybrid, or recombinant capability for today’s high professionals to improve their digital fluency and skill proficiency. Collectively, people are able to adapt themselves and their organization through a collaborative effort to innovate, create management structures and processes that support self-adaptive problem-solving and lead the journey of self-management.



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