The deep problem that reveals is to understand what are the evolutionary pathways of innovation implied by cognitive shift.
Provoke breakthrough thinking: Creativity evolves many different thought processes such as imagination, intuition, pattern discovery, dots connection, etc. It often happens at the intersection of conscious and subconscious thinking. Cognitively, creativity is a multistep scenario: the spark of inspiration which plants a new concept in our heads, and then the building of a structure of associations and relationships between that "seed" concept or turn the spark into expressible ideas. Sometimes, the wider dots you can connect, the fresher ideas keep emerging. Being creative is the cognitive mind with the thinking process that holds onto its natural connectivity while being prepared to connect the dots even in the opposite direction should they make sense.
Breakthrough innovation often starts at the mindset level, and breakthrough ideas are shaped by breaking down conventional thinking boxes, broadening thoughts and connecting cross-disciplinary dots for coming up with novel ideas to create breakthrough solutions. Collectively, a highly innovative team setting is often composed of people with cognitive differences to spark creativity and brainstorm innovation. Harnessing unique competencies, varying experiences, diverse perspectives and ideas have enormous potential to move to the digital era of innovation steadily, as cognitive difference nurtures creativity and catalyzes innovation.
Inspire creative perception: Perception is the cognitive ability to interpret what you see when you are experiencing the world. It is based on one’s thought processes which are influenced by one’s beliefs, thinking style, knowledge, and cognitive understanding. Cognition can happen in many different ways and combinations. A perceptive mind is subjective but can be open enough to embrace other minds’ perception for solving problems. Creative perceivers with a positive mindset not only interpret what they see, but reimagine what could be, with the intention to solve problems innovatively.
With the exponential growth of information in the digital era, today's problems become more complicated in the ever-changing world. The most important capability of the cognitive mind is the willingness and ability to seek out updated knowledge, and make a discernment based on in-depth understanding. Perception intelligence can be improved via embracing cognitive differences and cultivating the culture of learning and creativity. Collective thinking and creative perception can lubricate idea flows and achieve innovation breakthroughs
By improving collective cognitive intelligence and building creative thread holding abilities, companies will become more open to diverse opinions, listen to customers, be confident to take the path perhaps no one ever took before, and become more resilient to failure. To achieve the digital breakthrough, it’s important to build an innovative workforce with cognitive intelligence, depoliticize working culture, dismantle bureaucracy, encourage creativity and risk-taking, think out of the box, pack it in a new box which then creates breakthroughs, leverage multiple choices, and solve problems innovatively.
Cognition is a perception, sensation, insight. The deep problem that reveals is to understand what are the evolutionary pathways of innovation implied by cognitive shift – from static mind to growth mind, from silo thinking to holistic thinking, from mechanical thinking to creative thinking, from transaction to transformation, etc. Collaboratively, people have cognitive differences, capabilities, and experiences in multiple dimensions, can generate original ideas, implement the best ones and continually push the world forward.
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