Sunday, December 26, 2021


Perspective, persona, or potentiality are all important angles that can be peeled through to enhance personalized solutions and run a people-centric organization or society.

Digital is the era of people, option, empathy, or simply put, "personalization." Either for running the business or reinventing an advanced human society, we expect that great personalization leads to better understanding by designing tailored applications to delight customers or premium solutions to solve complex problems. 

In fact, providing personalized services or solutions to its customers has become the new normal to run a customer-centric organization.

Variety of perspectives: We live in such a complex world with all sorts of old and new, fresh knowledge and outdated concepts, advanced technology and rapid speed of changes. You can only know what you know, but there are more dimensions which you don’t know. It’s important to spark creativity and encourage critical thinking to embrace different perspectives for generating fresh ideas and sparking innovation. With a high level of cognitive maturity, you can bring the long-term perspective, creative perspective or multidimensional perspectives of issues you need to deal with. The variety of perspectives enable you to securitize cause-effect, make the logical reasoning of sequence and consequence, apply lessons learned, and foresee the future trends. Assume that every problem has multiple solutions, always explore different choices, and define more than one way of achieving goals.

There are many ways to differentiate and, therefore, there are many ways to pursue innovation. Forethoughtful companies advocate inclusiveness, inspire different ways of thinking and doing things, encourage people to experiment with different ways of doing the same things, initiate debating for embracing even the opposite point of view. They are in the state of introducing new business concepts, experimenting with something fresh, improving employee engagement & customer satisfaction, and exploring better opportunities to pursue business growth and innovation.

Variety of personas: Modern organizations have their own sophistication with silo functions, the sea of information, and the pool of talents. The persona can be seen as the “public relations” part of leaders and professionals that allows them to interact socially in a variety of situations with relative ease. Because today’s business workforce is hyper-diverse with multigenerational, multicultural, multi-devicing perspectives, contemporary leaders are expected to play multiple personas and wear many hats to lead effectively. The contemporary digital professionals are authentic, creative, confident, and versatile, able to play multiple roles in changing and innovating.

It is reaching the inflection point for organizations to become a people-centric business. In fact, customer experience is no longer just a single department's job, but a collaborative effort from IT to marketing, from HR to contact center. People-centric personas including designers, interface roles, or customer champions seek a different kind of inspiration, determining what will be considered aesthetically pleasing tomorrow rather than today! When businesses across the vertical sectors really understand or attempt to capture the insight about what the customer actually wants, that is when they can really design and develop an experience that fits them and their needs or desires.

Unlimited potentiality
: There is no limit to human potential; potentiality is our gift as humans, with a great deal of what defines us as humans actually, full of imagination and creativity. However, it’s the individual, culture, circumstances, and society that sets a limit on that unlimited potential. Either individually or collaborative, potentiality includes the overall ability to perform in the future unlocking potentiality; developing talent should be consistent efforts and ongoing practices. Potentiality is the worthy investment and hidden dimension to explore emerging opportunities, design new business models, and investigate diverse paths for accelerating business growth, catalyzing innovation, and leading transformative changes.

The organizational potentiality includes the overall organizational ability to perform in the future by discovering their strength and building core business competencies. Collective potentiality can be unleashed by exploring it holistically, identifying and developing potentiality into a more solid form and transforming it into differentiated business advantage. High performing businesses depend on their differentiated sets of dynamic capabilities built through unleashing their potentiality. It takes time and structural efforts for potentiality management. Sometimes, you even need to leverage different tradeoffs, retreating today’s performance a step back in order to unlock potential and accelerate the future performance.

The inquiry of human nature - thinking, attitude, behavior, necessitates an approach which is transdisciplinary and practical to great personalization for inspiring out-of-the-box thinking and innovative problem-solving. Perspective, persona, or potentiality are all important angles that can be peeled through to enhance personalized solutions and run a people-centric organization or society.


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