Differentiation, contextualization, and collaboration are the means to an end; the end game is to maximize the multidimensional value of the company over the short, medium, or long term, and make vision rolling into reality.
Forward-thinking digital organizations today need to constantly adapt to the ever-changing environment, make some necessary breakdowns, enforce various digital characteristics, build coherent business competencies to reinvent a contemporary digital enterprise.
Differentiation: Organizations face unprecedented uncertainty and fierce competition, differentiation is a strategic choice for them to survive in the long term. Generally speaking, business differentiation is an effect accomplished by having a sustainable organizational competitive advantage to the market, rooted in operational excellence which makes it difficult or even impossible for competitors to imitate. Assuming the company has great products or services, creating meaningful, relevant, and compelling differentiation in the mind of customers is the challenge, it’s part of the organizational branding and long term strategy. A strategically competent organization has a deliberately close alignment among the company’s strategic direction and most distinctive capabilities, to create synergies in mobilizing transformative change.
There are all sorts of ways to differentiate, one size doesn’t fit it all. The real strategic differentiation is to create true value and look forward. The differentiation provided by innovative technologies usually is more long-lived than differentiation provided by marketing actions that can be copied easier. Corporate culture is another business differentiator. An organization with excellent culture is arguably capable of providing great differentiation and an indicator of the business competency. A set of differentiated capabilities enable the business to shape strategic advantages. From a product and talent management perspective, careful considerations must be made about which knowledge or skills have to be developed, secured; what are commodities, and what are competitive differentiators; which service to buy from outside, and which capability needs to be built in-house. Keep in mind, organizations have limited resources, you have to plan it right and make it a true value differentiator from a different perspective.
Contextualization: Running a business is about managing changes large or small, to change an organizational system, you must first understand the concept of the true meaning of the organizational system and the interdependence of varying components. Business leaders have to make either strategic or tactical decisions on a daily basis. From the decision management perspective, being digital-fluent in contextual intelligence aids you in understanding what’s relevant and what’s not. “seeing” the context you are “part” of, allows you to identify the leverage points of the system and then “choose” the “decisive” factors, in the attempt to achieve the set purpose.
Knowledge is concrete, and intelligence is contextual. Gain the contextual understanding of a specific cause and effect in a specific context or the core issues of a situation based on the identification of relationships and behaviors within a model, context, or scenario, see around the corner, and transcend the interdisciplinary knowledge to get to the heart of the matter. All these lead to better ways to solve problems. Working in multicultural and global environments and organizations, digital leaders and professionals today need to develop their own language, make the proper framing to gain a contextual understanding of issues in order to make sound judgments in a consistent way and solve them effectively.
Collaboration: With emerging enterprise platforms and tools, cross-functional collaboration and sharing, and social engagement are the new normal in the effective digital workplace. The functional, geographical, or even industrial borders are blurred, people are encouraged to break down silos, seek out help, brainstorm fresh ideas, and co-solve existing or emerging business problems. Collaboration is at its essence, the intellectual harmony between humans. It starts to leverage powerful technology tools to make formerly invisible patterns of social interaction more visible, and apply such information to boost social engagement and foster collaboration.
Many companies have never been better positioned to break out of the static industry box and engage in mass collaborations to spark innovation. Digital era = Mass collaboration. Collaboration in the business requires a much higher degree of innovative thinking than the competition and winning. Business management has become an art out of necessity to address critical issues, handle conflicts, clarify business strategies, and give everyone a voice in how the organization and the people in it can prosper and thrive. Collaboration becomes a whole lot easier if you give people time to hear what they have to say without constant distractions or unhealthy internal competitions.
Differentiation, contextualization, and collaboration are the means to an end; the end game is to maximize the multidimensional value of the company over the short, medium, or long term, and make vision rolling into reality. The digital organization as a dynamic system needs to continue evolving and adapting, bringing greater awareness of intricacies and the systemic value of organizational systems, business capabilities, and people dynamics.
Differentiation, contextualization, and collaboration are the means to an end; the end game is to maximize the multidimensional value of the company over the short, medium, or long term, and make vision rolling into reality. The digital organization as a dynamic system needs to continue evolving and adapting, bringing greater awareness of intricacies and the systemic value of organizational systems, business capabilities, and people dynamics.
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