Sunday, January 23, 2022


Organizations should identify or cultivate great interface personas, empowering them to oversee complex issues that need to be dealt with thoughtfully.

In the digital era, we will be confronting a number of high-complex problems in the hyper-connected, complex world. The business solutions will require an integration of different sets of mindset, knowledge fluency, and professional expertise across multiple disciplines. Thus, the multitude of interface personas are in demand to bridge different gaps, close decision-making gaps, and improve problem-solving effectiveness.

Cognition interface
: In face of “VUCA” normality, there are different angles to understand a problem and varying factors in making decisions. People have limitations in their thinking and reasoning. The truth is that each of us is a “complex blend of contrasts - positive and negative; intuitive and logical” with imperfect judgment. The cognitive gap is one of the serious problems for creating blind spots of both problem defining and problem-solving. If you don’t have a sound solution to each newly created problem, you’ll have very little chances to succeed in solving the main problem, Thus, insightful leaders and professionals who are fluent in critical thinking and multidimensional thought processes can play a cognitive interface role in sharing contextual understanding of handy issues or circumstances at the moment in order to bridge cognitive gaps, to get root cause of problems and solve them radically.

When you judge something, you form a critical opinion of it based on facts, discerned data, or preconceived notions. Cognitive understanding requires a person's ability to grasp or comprehend information and make logical reasoning. In the real world, people are different across every dimension with different cognitive skills, culture backgrounds, life experiences, and personalities, etc, so they filter information differently, perceive things differently, and they prefer to apply different philosophies, methodology, and practice to solve problems. Collectively, through an effective cognitive interface role, the heterogeneous team setting with cognitive differences can improve collective decision effectiveness by complementing each other’s mindset, competency and harnessing the power of teamwork, proactively search for fresh knowledge, deep insight, bridge cognitive differences, and possess.

Culture interface:
Culture as a collective mindset and behavior shapes how we think about human society in which different groups, organizations, communities, societies develop their own set of subcultures based on certain beliefs or common senses. Every culture has quintessential value, and some defects as well. To improve culture empathy and keep advancing human society, a culture interface role is in demand to deepen understanding of culture via anthropological, sociological, language, historical, philosophical lens, reading thoughts behind the words; digging into the core culture value and belief, clarifying logic to unpuzzle culture-related issues.

Many companies across the vertical sectors are expanding at the global scope, they need to shift their reputation from local to global; adapting to a multicultural environment smoothly. In fact, adapting to different cultures is now emerging as a critical success factor for global professionals working in multinational enterprises. However, miscommunication or misinterpretation is a common pitfall which is often caused by misinformation, perception gaps, or simply lack of contextual understanding of people, things, or situations across cultural boundaries. Global leaders and professionals as culture interface demonstrate cultural empathy, not only seeing through the eyes of someone who is different, but also have to think through that person’s mind; culture intelligence: not only observe the differences of language, traditions, customs, on the surface; but also see through the value, common belief, implicit knowledge, wisdom underneath.

Interdisciplinary interface
: Digital enterprises are inherently and intensely complicated. With a high velocity and frequent disruptions, changes or problems do not happen in isolation from each other in predictable ways, but intertwined across knowledge domains or functional geographical borders. The digital business today is not just working within the industry, but expanding into adjacent territories, and permeating cross industrial boundaries. Thus, the interdisciplinary interface roles have significant influence on bridging silos, integrating cross-disciplinary knowledge and expertise, articulating interdependence of issues through multidimensional lenses, for lubricating business relationships, harnessing cross-boundary collaboration and improving problem-solving maturity.

In practice, interdisciplinary interface leaders or professionals share in-depth understanding of common interested issues between diverse parties, recognize and diagnose the plethora of contextual factors inherent in the circumstances, then intentionally and intuitively help people adjust their mindset and behaviors in order to exert influence in that context, look at the wider aspects around problem space, pull people in the same directions based on such common understanding, in order to accelerate change and achieve high performance results.

The world becomes flattened as people all over the globe can share knowledge, co-create fresh ideas and co-solve problems collaboratively. Organizations should identify or cultivate great interface personas, empowering them to oversee complex issues that need to be dealt with thoughtfully; inviting them to the big table to co-develop strategy; encouraging them to keep sharpening their knowledge and expertise, with the goal to build competitive teams and make leap frog changes.


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