There are many multinational businesses, but very few truly global organizations. There are a variety of human societies, but there is still a long way to go for shaping a harmonized global world.
Contemporary digital societies are organic, hybrid, interdependent, and living, constantly adapting to the ever-changing environment, compared to the industrial organizations and societies that were mechanical and overly hierarchical decades ago. Real societal progress is made through the work of progressive and foreseeable leaders and business professionals who can figure out how to trend the future, capture the great opportunities to unleash collective human potential and build a highly adaptive, intelligent and innovative society.
Process integration: Often, many organizations, or the society as a whole that get stuck at the low level of maturity function as a sum of pieces, rather than an integral whole. To run a coherent people-centric organization or society, integrating functional silos and customer experience with structural design should be a critical aspect of planning and architecting to improve organizational flexibility, sensitivity, and responsiveness. Process is one of the key factors in building business capability and executing organizational strategy. At the organizational level, businesses are always on and hyper-connected, there is no shortcut for developing a trustful workplace, transparency is a must. A business process is "smart" when it accommodates controlled excursions away from what would otherwise be a rigid sequence of steps. Build smart processes and improve process intelligence to ensure transparency and visibility, handle ad-hoc and exceptional matters smoothly
Effective processes improve organizational competency; efficient processes accelerate organizational speed. Consider the level of automation possible within the business process, as an additional parameter once the processes for improvement are identified. The purpose of process integration is to enforce collaboration and unification for creating business synergy and catalyze business growth continually. Those organizations that have better integration maturity outperform their competitors and tend to be more responsive to increasing pace of changes and develop long-term business competency. Process management is not a one time business initiative, but a tough journey of business improvement that the senior executives should understand and navigate through for building a highly adaptive society.
Products/services personalization: We are at the intersection of standardized industrial society and the personalized digital society. Personalization is the process of making a company's products and services extraordinarily relevant to the wants, needs or desires of customers, physically, spiritually or emotionally. It’s about gaining empathy to enforce design thinking and creativity to implement personalized solutions. Personalized solutions give customers an impression on how it can tailor their needs to solve their specific problems and achieve higher-than-expected results. It is a critical aspect of the future of societies and a significantly underutilized competitive advantage.
The inquiry of human nature - thinking, attitude, behavior, necessitates a personalized approach to delight customers and operate people-centric organizations. It helps us shift our thinking to a variety of perspectives and enables people to navigate a variety of cross-cultural situations and has greatly helped in developing tailored products and solutions. Make sure that the end user is getting maximum benefit from the products/services. In fact, providing personalized services or solutions to its customers has become the new normal to run a customer-centric organization and build an advanced society.
Cultural inclusion: Contemporary society has the right mix of information fluency, cultural diversity, and knowledge variety. Competitive advantage can be created by bringing together diverse groups of people whose mindsets, experiences, preferences, skills, and capabilities are additive to one another. With efficient collaboration platforms and tools, functional, industrial, geographical or societal territories are blurred, people can share knowledge and co-solve a variety of problems with common interest. However, our society is far away from fully digitized and globalized yet. In such a dynamic climate, those businesses or societies that are unwilling to genuinely embrace diversity, are unable to know how to tap their diverse resources, be inclusive and recognize merit and ideas, to unleash collective human potentiality.
The very characteristics of digital new normal are nonlinearity, adaptability, unrepeatability, unpredictability. We can learn a lot from different mindsets, cultures and positions, so the society as a whole can be competitive enough to keep surging further by encouraging thinking differently, by generating scenarios where there is no one solution to one problem, but many. Having an inclusive culture always helps us learn from diverse people, gain in-depth understanding of a variety of issues, develop an insight of fit vs. misfit, diversity vs. inclusiveness, inclusiveness vs. innovation. Inclusiveness needs to be well embedded in the business culture in a truly global society. The policy is still on the surface, it’s important to build an innovative and inclusive culture, this only happens when the inclusiveness mindset is available to the top leadership team and the processes become more integral to lubricate relationships and enhance knowledge-sharing and collaboration. .
There are many multinational businesses, but very few truly global organizations. There are a variety of human societies, but it is still a long way to go for shaping a harmonized global world. It’s important to infuse digital into every aspect of the organization. The society of the future will be organically developed and will be organized as an organic system which is self-adapting, self-renewing, generating patterns, creating novelty over time, building coherent competencies to keep reinventing itself and reach the next level of the organizational maturity.
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