Thursday, October 1, 2020

Understand the Digital Organization as a Kaleidoscope via Anthropological Perspectives

To reach the high level of digital maturity, an organization of today or the future needs to be organized in such a way that it is a part of the modern world and realize people’s potential. 

Everything is interconnected and the business ecosystem becomes more interdependent and expansive than ever. The management needs to visualize and identify the very characteristics of business dynamics such as uncertainty, volatility, complexity, unpredictability, and ambiguity, etc, in order to improve organizational maturity,

Analogically, the digital organization is like a kaleidoscope, the magic is in being able to enable people to look through it with a full-range zoom to search and explore “VUCA” new normal across different vantage points, and truly understand the design pattern, dynamic capability, and the landscape within which it sits. Here are three aspects of looking through digital business via an anthropological lens.

Anthropology provides a holistic perspective of digging into the dynamic human interrelationship: Digital companies are outside-in and people-centric, business leaders need to manage multi-layer and multi-dimensional business relationships such as cross-functional relationships, customer relationships, vendor relationships, and other shareholder relationships effectively. Kaleidoscope views via an anthropological lens deepen their understanding of how relationships, ecosystems, market dynamics, and the connections between related business functions, help them understand and enliven the varied social contexts and cultural scenarios in a better way and enable them to take a holistic approach to solve many complex problems facing business today smoothly.

From a digital management perspective, change needs to be human-centered. The more transparent about a change effort, the less uncertainty, and consequently less fear, there will be about the effort. Thinking through anthropological dimensions and seeing into the digital enterprise kaleidoscope helps business leaders today vividly communicate, question assumptions, accurately judge the coming curves and obstacles on the digital path and get into actions in creative and productive ways. They can educate, support, and celebrate every emotional step of change curves and take a collective digital transformation journey steadfastly.

The anthropological perspective encourages us to experiment with different ways of doing the same things: The enterprise as a whole is more about people, processes, and technology. Many leading organizations across industry sectors are in the state of introducing new business concepts, experimenting with something new, advocating design thinking, improving employee engagement, and exploring better opportunities to pursue business growth. Organizational leaders and professionals need to change the mentality about “we always do things like that” mentality. Being experimental usually means trying something that has never been done before, layout different thought processes, structures, methodologies, or practices, and combine all that is available to them in an imaginative and adventurous way.

Assume that every problem has multiple solutions, always explore different choices, and define more than one way of achieving the goal. There are many ways to differentiate and, therefore, there are many ways to pursue innovation. Anthropological perspectives encourage innovation. From an innovation management perspective, experimenting isn’t equal to making some random effort, organizations should take a structural approach to experiment because it’s one of the most critical steps in building innovation competency and shaping a people centric business.

An anthropological viewpoint opens one’s eyes to a spectrum of things with so many different shades and colors of the same world: We all want to look into the shade and colors of the world we share together in the “magic kaleidoscope.” That dynamic view we look at from the kaleidoscope consists in being able to break away from being static, and becoming proactive to changes; from process-driven to people-oriented. Anthropology presents every aspect of human life and elucidates the cultural traits, complexes, and motives of specific human behavioral aspects. Collectively, it provides a unique angle to run a people-centric organization.

Further, understanding the digital organization or society as a kaleidoscope via an anthropological lens can help us shift our thinking to a variety of perspectives and enables people to navigate a variety of cross-cultural situations and has greatly helped in developing tailored solutions to delight customers. From a leadership perspective, anthropology can help to discover our place in the world as regards our culture, world-conception, human behaviors, mythology, and the common points among societies, make effective decisions by leveraging variable factors; create core business competency to expand global footprint. Without such insight, companies perhaps fail to increase value and competitive edge in a global economy, engage effectively with multiple internal and external stakeholders, customers, and partners worldwide; and fail to continue to thrive and grow.

To reach the high level of digital maturity, an organization of today or the future needs to be organized in such a way that it is a part of the modern world and realize people’s potential. See the beauty of interwoven connections and structures in the kaleidoscope, learn to use the new lens of the new era to capture anthropological perspectives, acquire new thinking and fresh insight, expand our vision of modern society and cultural diversity, to achieve “the art of possible.”


Post a Comment