To stay competitive, companies must go beyond experimenting with digital and commit to and find the leverage to unlock performance significantly.
The business management needs to understand their organization from different angles, being able to see things from different angles, keeping a certain distance from the environment they observe or experience. As what they see is dependent on the lens they use and what they see, so they can improve multidimensional management disciplines and orchestrate a high performance organization.
Understand the business beyond competition angle, focus on generating differentiated value and shaping a culture of benevolence, authenticity and learning-agile: Whether we like it or not, as long as humans are unique, their mindsets, views, opinions, cultures, experiences, etc are unique and diversified. Negative, unhealthy competitions cause conflicts, animosity, even destructive damages. Overly competition-driven also makes business stress out, with ignorance of noble business purposes. Thus, organizations need to inspire authenticity, benevolence, talent growth, and encourage healthy competition which is based on creativity, professional competency, and uniqueness, with a positive and progressive tone.
With blurred territories lines of companies, geographical locations, industries, dynamic ecosystem, it is time to step into the new hybrid era of "corpetition" (cooperation + competition). Today's businesses are not only competing to gain market shares, but they also need to cooperate with each other to set up policy, fine-tune the business ecosystem; from “pushing out” the competition to “pulling up” the business partners, for generating better values. Forethoughtful organizations should explicitly seek to create an environment in which people can grow, and businesses focus on dynamic resources, modular capabilities, and scalable performance.
With information abundance, hyperconnectivity and interdependence, do not separate the research, purchase, receipt, usage, and post-purchase care of customer experience. Instead, look at the product/service holistically via these touchpoints and the broader experience people have with the company that produced it. Collectively, customer experiences shape a customer's perception about the corporate brand. A truly successful customer experience is the one that delivers excellence what the brand promises.
Unveil nonlinear logic underneath the business scene: Running a business is fundamentally about how to apply logic to solve problems, implement ideas. Business logic at the strategic level uncovers the patterns on how organizations achieve multidimensional business value. You have to go beyond thinking that confines itself to linear relationships, deepen cross-disciplinary understanding of human dynamics and business interdependence, in order to solve problems effectively.
Interdisciplinary logic is nonlinear to deepen understanding of the dynamic business ecosystem. Understanding nonlinear logic underneath the complexity of business ecosystems could be at the tipping point for leading the digital paradigm shift from silo to holism. It’s important to deal with the multi-logical situations in today's digital dynamic, unveil nonlinear logic behind business scenes for accelerating business performance, and improving organizational maturity.
Traditional management expects command-control, while digital professionals demand engagement, autonomy, purpose. Traditional management views the performance from behavioral compliance to norms world, digital professionals view performance as largely dynamic knowledge-based change continuum. To stay competitive, companies must go beyond experimenting with digital and commit to and find the leverage to unlock performance significantly; transforming themselves into a real time intelligent, high performance business. The good businesses will always be seeking and embracing the influences beyond their own company, and the great company can ride learning curves promptly and expand their ecosystem via deliberate planning.
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