Running an intelligent organization is all about transforming information into business insight and foresight which can instruct organizations to adapt to changes, accelerate business performance and unleash full organizational potential.
In practice though, most managers spend very little time on addressing crumbling paradigms with continuous disruptions and distractions, or they would not know how to start raising the “digital IQ’ of their organization. How to connect the dots between information, intelligence, strategy, and profitability? What is the best scenario to run an intelligent organization?
The quality of intelligence depends greatly on the quantity of information: Information is refined data, knowledge is refined information. Intelligence is the subset of knowledge that is refined through information analysis for discovering certain patterns or gaining business insight. One’s knowledge is the other's information only. knowledge is gained through study, communication, research, instruction, etc. If focused, the more we know, the more we can do. If not focused, we may know "everything" and still achieve nothing. Conversely, if we know "nothing" we will achieve nothing. Perhaps intelligence should be the jewel of knowledge that has the potential to generate great value for businesses or societies. Cognitively, intelligence is defined as capacity for learning, reasoning, understanding, and similar forms of mental activity; aptitude in grasping truths, relationships, facts, meanings, etc.or manifestation of a high mental capacity. Technically, intelligence is captured via technological analysis tools by processing abundant information to achieve certain values.
Methodologically, business intelligence is the process of transforming data into information and through discovery, transforming that information into knowledge/insight/foresight in better management and governance. To run a real time intelligent business, the static and siloed information/knowledge approach is too slow to adapt to the changes and dealing with exponential information growth. Part of taking knowledge seriously as a corporate asset involves assigning responsibility for knowledge within the organization, breaking down silos, both maintaining and improving knowledge flow. This requires a holistic look at the entire knowledge environment and identifies how the information management initiative aligns with the company or functional objectives, to improve communication and collaboration. The return on investment in effective information/knowledge management is to accurately interpret the business intelligence being presented resulting in "smart" decisions being made that can be measured to achieve tangible business results.
Information is the grist for strategy; but it is intelligence that defines the strategy: In the context of an organization, information is representation of organizational entities including human beings and processes.Business Intelligence refers to computer-based techniques used in spotting, digging-out, and analyzing business data, to achieve business value. It helps to enhance the understanding of the relationships between these objects, processes & patterns and derivation of associated value for the good of the organization. Without intelligence, strategy is dumb; without strategy, intelligence cannot reach its full potential. With the introduction of information and application of intelligence, it is the aggregation and assessment of information that creates the intelligence required to define the rules and strategies driving the business forward effectively. Enable clear linking of strategy from the boardroom to the shop floor to assist in decisions and problem-solving
Sometimes it’s not so easy to do so. Business Intelligence often fails to take into account the alignment of strategic, operational and financial goals. Thus, there is a high probability that strategy execution fails to achieve expected business results. To implement an intelligence-enabled strategy, first, smart business management works cross-functionally to identify how information is associated with the valued tangibles of businesses, products, and resources, how to refine information into knowledge and capture the unique business insight. They are able to measure real-time information relative to those goals while giving executives a scorecard view of their performance throughout the quarter/year based on those goals, and allow them to take corrective actions to get back on course when deviations occur.
Business intelligence can improve organizational profitability: Profitability as different from “profit” is an ability to run a good business. Nowadays, information-based intelligence touches almost every critical aspect of business from financial analysis to competitive analysis; from workforce analysis to customer sentiment analysis, etc. High-intelligent businesses can sense and create new markets before competition; thus, making it much more sustainable than the competition. They are able to align the business activities that have a three-way impact - Revenue, Cost and Investments at the same time by choosing an environment to compete; they inherently generate more revenue per unit cost compared to competition across every demand pattern.
Business intelligence has a multidimensional impact such as assisting in prioritizing business problems or opportunities, enabling better decision-making, but it also causes some confusions. One of the downfalls is that people think of business intelligence as a technological tool or a technical challenge only, not a business application for creating business value. Sometimes It fails to look at the obvious. If you don't know the question and which data is key, how can you possibly get the benefit of any business information system? High intelligent organizations have a clear understanding of how customer-centric approaches enhance the business model and extend profitability. Everything from how pricing is affecting close times and support calls to referral business activity triggered by high customer satisfaction, etc. Business leaders/managers are provided scoreboard/dashboards or some other tools that are drillable and specific for tracking the progress of strategy management and calculate relevant return on investment, etc.
Contemporary business intelligence is contextual and multidimensional, it’s the tool to make effective decisions and it’s the way to solve problems. In the human context, information drives awareness, which can include all of these characteristics, uncertainty, surprise, difficulty, and entropy. In the organizational context, information is the glue to connect all sorts of hard and soft business success factors for “running, growing and transforming” organizations. Running an intelligent organization is all about transforming information into business insight and foresight which can instruct organizations to adapt to changes, accelerate business performance and unleash full organizational potential.
The quality of intelligence depends greatly on the quantity of information: Information is refined data, knowledge is refined information. Intelligence is the subset of knowledge that is refined through information analysis for discovering certain patterns or gaining business insight. One’s knowledge is the other's information only. knowledge is gained through study, communication, research, instruction, etc. If focused, the more we know, the more we can do. If not focused, we may know "everything" and still achieve nothing. Conversely, if we know "nothing" we will achieve nothing. Perhaps intelligence should be the jewel of knowledge that has the potential to generate great value for businesses or societies. Cognitively, intelligence is defined as capacity for learning, reasoning, understanding, and similar forms of mental activity; aptitude in grasping truths, relationships, facts, meanings, etc.or manifestation of a high mental capacity. Technically, intelligence is captured via technological analysis tools by processing abundant information to achieve certain values.
Methodologically, business intelligence is the process of transforming data into information and through discovery, transforming that information into knowledge/insight/foresight in better management and governance. To run a real time intelligent business, the static and siloed information/knowledge approach is too slow to adapt to the changes and dealing with exponential information growth. Part of taking knowledge seriously as a corporate asset involves assigning responsibility for knowledge within the organization, breaking down silos, both maintaining and improving knowledge flow. This requires a holistic look at the entire knowledge environment and identifies how the information management initiative aligns with the company or functional objectives, to improve communication and collaboration. The return on investment in effective information/knowledge management is to accurately interpret the business intelligence being presented resulting in "smart" decisions being made that can be measured to achieve tangible business results.
Sometimes it’s not so easy to do so. Business Intelligence often fails to take into account the alignment of strategic, operational and financial goals. Thus, there is a high probability that strategy execution fails to achieve expected business results. To implement an intelligence-enabled strategy, first, smart business management works cross-functionally to identify how information is associated with the valued tangibles of businesses, products, and resources, how to refine information into knowledge and capture the unique business insight. They are able to measure real-time information relative to those goals while giving executives a scorecard view of their performance throughout the quarter/year based on those goals, and allow them to take corrective actions to get back on course when deviations occur.
Business intelligence can improve organizational profitability: Profitability as different from “profit” is an ability to run a good business. Nowadays, information-based intelligence touches almost every critical aspect of business from financial analysis to competitive analysis; from workforce analysis to customer sentiment analysis, etc. High-intelligent businesses can sense and create new markets before competition; thus, making it much more sustainable than the competition. They are able to align the business activities that have a three-way impact - Revenue, Cost and Investments at the same time by choosing an environment to compete; they inherently generate more revenue per unit cost compared to competition across every demand pattern.
Business intelligence has a multidimensional impact such as assisting in prioritizing business problems or opportunities, enabling better decision-making, but it also causes some confusions. One of the downfalls is that people think of business intelligence as a technological tool or a technical challenge only, not a business application for creating business value. Sometimes It fails to look at the obvious. If you don't know the question and which data is key, how can you possibly get the benefit of any business information system? High intelligent organizations have a clear understanding of how customer-centric approaches enhance the business model and extend profitability. Everything from how pricing is affecting close times and support calls to referral business activity triggered by high customer satisfaction, etc. Business leaders/managers are provided scoreboard/dashboards or some other tools that are drillable and specific for tracking the progress of strategy management and calculate relevant return on investment, etc.
Contemporary business intelligence is contextual and multidimensional, it’s the tool to make effective decisions and it’s the way to solve problems. In the human context, information drives awareness, which can include all of these characteristics, uncertainty, surprise, difficulty, and entropy. In the organizational context, information is the glue to connect all sorts of hard and soft business success factors for “running, growing and transforming” organizations. Running an intelligent organization is all about transforming information into business insight and foresight which can instruct organizations to adapt to changes, accelerate business performance and unleash full organizational potential.
1 comments:
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