Thursday, January 19, 2023


The corporate brand is the consistent image the organization presents to its customers, employees, business partners or other stakeholders.

Digital makes a significant impact on every aspect of the business from people, process to technology, both horizontally and vertically. 

Digital becomes the very fabric of high performing business, being outside-in and customer-centric is the new mantra for forward-looking and high mature digital organizations today. 


   Initiatives of Branding

InnovatebrandEvery individual or business is unique; your corporate brand should reflect the "substance" of the business - your vision, mission, value, and culture. Branding goes beyond logos or slogans; customers are your brand advocate.

Initiativesofbrand The corporate brand is the consistent image the organization presents to its customers, employees, business partners or other stakeholders. The business goal of corporate branding is to have all, if possible, audiences at every level of enterprise weighed-in with delight.

InnovateBoardasBrandEnhancer The Board of Directors is an interactive change agent and influential brand enhancer that represents the organization, stockholders, and senior management. If a Board is to fulfill its fiduciary responsibilities to its stakeholders, it needs to take a professional and a structural approach to assessing strategies, prioritizing agendas, advising changes, overseeing risks, monitoring performance, advocating reputation and business brand.

Innovatebranding We are all unique human beings with a certain level of creativity, diverse mindset, talent, skillset, professional and life experience. Personal branding is the well-blended professional traits of character & charisma, substance & style; reflecting your authenticity, uniqueness, true quality and usefulness to the audience, organization, or society.

ITBrand Most IT organizations today are still being portrayed as the back-office cost center, to re-in-imagine IT, IT branding needs to be part of IT transformation effort, and IT branding strategy should be an integral part of IT strategy. Your brand identity will be the face you put on your IT organization and it flows from your brand strategy. IT brand identity should be supported by the message you create and distribute to your customers. After you have your IT brand strategy and your IT brand identity in place, you can actually market the IT brand inside the enterprise

The “Future of CIO” Blog has reached 10 million page views with about 10300+ blog postings in 59+ different categories of leadership, management, strategy, digitalization, change/talent, etc. The content richness is not for its own sake, but to convey the vision and share the wisdom. Blogging is not about writing, but about thinking; it’s not just about WHAT to say, but about WHY to say, and HOW to say it. It reflects the color and shade of your thought patterns, and it indicates the peaks and curves of your thinking waves. Unlike pure entertainment, quality and professional content takes time for digesting, contemplation and engaging, and therefore, it takes time to attract the "hungry minds" and the "deep souls." It’s the journey to amplify your voice, deepen your digital footprints, and match your way for human progression.


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