Thursday, March 2, 2023


It is critical to ensure that the goal of "adding value to the company by adding value to the customer" is achieved via empathetic communication, seamless collaboration, and dedicated implementation.

Innovation is a unique business competency. Innovation management is neither an oxymoron nor a serendipity; it needs to be introduced all over the spectrum of the product/services lifecycle, such as refreshing the innovation portfolio, exploring totally new fields or ensuring on-going extension of the current portfolio, and manage it systematically to achieve consistent business results. 

High mature organizations can scale up their innovation efforts, treat customers, suppliers, and industry ecosystem participants as active agents to deal with complex problems collaboratively and harmonize organizational maturity.

For a people-centric innovation, customers are the major focus of the innovation process and accomplishment: Focusing on people's needs should be the right path to grow innovation fruits. Point out that customer inquiries are not only support related, but can also foster better ways to solve problems. Customers must be willing to pay -be it a product, process or service innovation. Thus, customers become an important link in the innovation process. This is where pro-active listening and strong feedback-feedforward cycle is very important and becomes a vital link in innovation management efforts.

It's important to initiate innovative conversations which bring you a fresh insight into your goals, processes, and invaluable context. Leverage robust processes and tools that enable the business generating winning concepts on a consistent basis to manage people-centric innovation systematically. It’s crucial to take different propositions and approaches to a problem, solve the innovation puzzles by highlighting differences between what is verbalized, what is prioritized, acted out and what is technically feasible.

It is important to recognize innovators or change agents: People are the center of innovation, neither processes nor tools. The most productive innovation teams are composed of innovative problem-solvers who are open-minded, resourceful and learning agile, able to clarify the logic underneath complexity, close cognitive gaps, apply interdisciplinary knowledge disciplines to connect wider dots to generate better ideas, and build innovation competency.

Innovation often has a lot to do with external circumstances which are usually out of control, traditional management approaches often focus on internal circumstances. It’s also important to frame and handle issues effectively that they had never met before and overcome some unrepeatable challenges innovatively. Having a strong sense of how to develop customer-centric programs within the business means to build an integral set of business capabilities to produce personalized solutions and optimize every touch point of customer experience continually.

Organizations need to get deeply immersed in designing, developing, and delivering innovative products, services or solutions to delight customers:
People-centric innovation approach implies that the customer should be placed in a judgmental role, rendering a decision about an idea. Businesses need to have a balanced portfolio of innovation projects, across the matrix of different types of innovation (process, product/service, business model) and varying degrees of innovation (incremental, substantial, breakthrough). Different innovation approaches intend to solve different problems, meet different customers’ needs and solve their problems smoothly.

The realities of corporate business management don't allow companies to spend all their resources on radical innovation-more intrinsically risky innovation. Thus, businesses should set the right appetite to innovate. So inviting customers and varying stakeholders, and listening to their feedback is a critical step in leading people-centric innovation. Customers cannot solve your problems, but they can provide insight into their goals, their process, their problems, and their context is invaluable. People-centric innovation as the choice generator for delighting customers and driving business growth.

In the age of people, choice, and empathy, innovation management needs to find creative ways to tackle the innovation potential of the enterprise. And managing innovation portfolios should be integrated with the annual strategic planning process and financial investment model. It is critical to ensure that the goal of "adding value to the company by adding value to the customer" is achieved via empathetic communication, seamless collaboration, and dedicated implementation.


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