The path of going digital can be iterative, evolutionary, revolutionary, or disruptive, fitting your business strength.
Every situation has known unknown and unknown unknowns; with unprecedented levels of uncertainty around a volatile marketing situation, fierce competition, disruptive technologies, hidden risks.
There are so many variables to consider for business management to identify blind spots, capability gaps, information bottlenecks. It is a cohesive entity of policies, programs, initiatives that concentrate and fuse corporate resources to enable an organization to establish, sustain, and enhance its competitiveness. Organizational maturity is not just about technical excellence or process efficiency, but more about generating multifaceted values with desired attributes such as effectiveness, agility, innovation, intelligence, and people-centricity.
Initiate an innovation cycle of "creating ideas - Experimenting - Verifying - Implementing - Measuring": Innovation is not lip service, but a structural process that needs to be managed effectively. The challenge is in knowing how to place some sort of value on innovation and that is hard to do in advance. It helps to assure that the results of an innovative approach will have a positive impact on customers, partners, end users, and the marketplace. Define circles, roles, and authority through the members of your organization to catalyze innovation. Review the pros and cons, potential cause and effect of major concerns, short and long-term financial implications and the overall impact on the company in order to manage innovation in a structural way.
It’s important to develop the process of a corporate pulse that identifies where the opportunities, passion, motivation, and commitment of the organization lies for innovation, and who embodies it. Initiate a healthy cycle of "creating ideas - Experimenting - Verifying - Implementing - Measuring” innovation management. Businesses just have to learn from experimenting, amplify the best practices, cultivate an innovative climate, and improve the innovation management success rate.
Initiate “looking, listening, questioning, understanding, planning, testing and collaborating” change continuum: Change is the journey, not just a destination. Managing change as an iterative continuum means that it is not sufficient to just change people’s attitude or control their behaviors manually. Because you can’t manipulate how they think. Initiating and managing a logical change scenario transforming from the current state to the future state with designated actions. But if you can’t change their mindset, the change result won’t be sustainable.
Let go of “the voices from the past,” reprogram people's minds with new thinking, norms, and attitudes; and establish a blueprint for how you want to create the future reality via change continuum. Initiate “looking, listening, questioning, understanding, planning, testing and collaborating” change continuum. If at some intermediate stage, change management measures something that is not congruent with the final outcome, then dysfunctional behavior arises, diminishing the end-to-end change performance. Keep track of change outcomes, make appropriate adjustments on the way.
To keep the teams and employees focused on the most important things, handle sequence & consequence of business initiatives, enforce logic and enhance accountability. If the sequence of events is based on "outside in '' data about customers, the end result is to transform the organization to increase its people centric maturity and build a culture to focus on creating value for their customers. Let's call it a sequence of experiences, leading to expected consequences - delightful customers, produce people-centric values.
Businesses today are not just working within the industry, but also permeating the cross business ecosystem. Business management is multidimensional, interweaving strategy management, change management, innovation management, performance management, through nonlinear logic. The path of going digital can be iterative, evolutionary, revolutionary, or disruptive, fitting your business strength. Business transformation is a thorny journey with many curves and bumps, roadblocks and pitfalls on the way.
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